The Better Marketing Blog

Discover how Michelle Obama built one of America’s most trusted public voices through a communication style that makes large audiences feel surprisingly small.

Discover how Elon Musk transformed Mars from science fiction into a practical roadmap and what marketers can learn from his remarkable communication strategy.

See how the biggest World Cup 2026 campaigns used nostalgia, belonging, and streaming strategy to drive results, and what marketers can learn from them.

From Sidetalk’s “Bing Bong” to Kith collabs, courtside fashion, and orange-and-blue takeover moments, the Knicks turned street-level New York into one of the most valuable brands in sports.

A marketer’s ranking of guerrilla campaigns worth studying, saving, and adapting, scored by strategy, risk, results, and the innovations that made them great.

Discover how A24’s Backrooms viral campaign used fandom, fax clues, and internet horror lore to turn participation into box office momentum.

See how the American Lamb Board generated millions of TikTok views by creating save-worthy cooking hacks that prioritized usefulness over storytelling.

Discover how Conan O’Brien used self-deprecation, reinvention, and public imperfection to build trust in his Harvard commencement speech.

How Drake turned melting ice sculptures into one of the internet’s biggest live events through suspense, spectacle, and audience participation.

Learn how Stephen Colbert’s “joy machine” turned sharp commentary, recurring structure, and humanity into lasting audience loyalty.