The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
How to Use AI to Listen to Your Customers
Learn how AI assistants uncover recurring customer questions, improve existing content, and build a continuous marketing learning loop.
How the Rev. Al Sharpton Keeps History Alive
See how Al Sharpton’s communication keeps history alive by turning legacy, loss, and familiar language into present action.
Vaseline’s Nipple Sponsorship: A Masterclass in Customer-Led Marketing
Learn how Vaseline turned a widespread runner’s hack into The Nipple Sponsorship and how marketers can formalize customer behavior into campaigns, products, and partnerships.
The AI Marketing Metrics Every Executive Should Track (+ Where to Find Them)
Discover the AI marketing metrics executives should track, where to find them, and how they reveal shifts in search, visibility, and revenue.
How KitKat Stole This Year’s Advertising Awards
Discover how KitKat turned a stolen shipment into a 2026 Cannes Grand Prix-winning campaign built on audience participation.
Trendjacking Done Right: Zola’s “Taylor and Travis” Campaign
Discover how a wedding planning brand used trendjacking to turn the Swift-Kelce engagement buzz into a customer-centered campaign that felt earned.
AI Content Needs a Feedback Loop. Here’s How to Build One.
Learn how to build an AI content feedback loop that turns audience data into smarter briefs, prompts, and content strategy.
The Click Is Disappearing. Here’s What Replaces It.
Discover why organic clicks are declining across search and social and how to adapt your content strategy before the shift costs you reach.
ChatGPT Advertising: What Marketers Need to Know About Paid AI
Discover how to advertise on ChatGPT: self-serve setup, CPC bidding, targeting, and what to measure as OpenAI’s ad platform opens to all.
The Best Father’s Day Ads Have One Thing in Common
Discover what separates Father’s Day ad campaigns that build brands from those that just pull heartstrings, and what marketers can learn from them.