The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
How To Optimize SEO for Google’s AI Overviews
Learn why Google’s AI overviews are changing SEO.
Why Life Cereal’s “Mikey Likes It” Never Went Stale
Explore how Life Cereal’s “Hey Mikey” ad became a cultural icon, using authenticity and simplicity to captivate audiences for over a decade.
The Marketing Genius of Erowhon’s $19 Strawberry
Discover how Erewhon Market turned a $19 strawberry into a viral sensation that generated 26+ million views and transformed price shock into marketing genius.
How to Use AI for Performance Marketing
Generate ideas, gain insights, and optimize campaigns to drive better results—with real-world examples.
Microcommunity Marketing: How to Win Big With Small Groups
Discover how microcommunity marketing helps brands.
The “Most Interesting Man in the World”: How Dos Equis Lost Control of Its Brand
Discover how Dos Equis’ “Most Interesting Man in the World” became a meme legend—and what marketers can learn when a campaign grows beyond their control.
How to Build Your Own AI Business Advisor [Step by Step]
Learn how to build an AI-powered business advisor that delivers expert insights.
The Ad That Changed Everything: The Guardian’s “Points of View”
Learn how The Guardian’s iconic “Points of View” ad used perspective and storytelling to create a marketing masterpiece still relevant today.
How Nike’s “So Win” Campaign is Scoring Big
Discover how Nike’s “So Win” Super Bowl ad went viral, racking up 66M+ views and challenging double standards in women’s sports with a bold message.
How to Get 10x Better Results from AI
Optimize your AI content by mastering iteration. Learn how refining prompts and giving feedback turns generic AI output into high-quality, engaging content.