The Better Marketing Blog

When economic uncertainty strikes—like sudden tariff hikes—marketing leaders need to act fast. What’s the impact on your pricing strategy? Your outsourcing partners? Your market position?

Media Shower’s AI marketing platform is built to answer exactly these kinds of questions. Because it’s trained on your company, your customers, and your industry, you can ask it how broader economic shifts will impact your business—and get intelligent, tailored answers in seconds.

Watch the video below to see how it works.

Step-by-step Guide

Here’s how our demo walks through the process of using AI to analyze the impact of tariffs on a business like Media Shower:

1. Type a question into the AI assistant.

 Just enter: How will the tariffs impact our business?

The AI pulls from your Media Shower custom model. This tool includes knowledge about your company, your customers, your competitors, and your broader industry.

2. You get an informed, tailored response.

For example, the AI might flag risks to hardware and software imports, third-party vendor costs, and global marketing budgets. It also may suggest competitive opportunities, like localizing services or outmaneuvering traditional agencies.

3. Ask follow-ups to go deeper.

Questions like, What are the opportunities? yield actionable strategies, such as improving cost efficiency, entering new markets, or shifting messaging.

4. Send insights to your human team.

Use these AI-generated insights as inputs for your marketing strategy—then let your strategic team execute on them.

Tips for Getting the Most Out of Your Macro Impact Analysis

• Be specific with your questions. Don’t just ask, How will tariffs affect us? Ask about specific customer segments, regions, or product lines.
• Explore opportunities, not just risks. Ask the AI what strategic advantages you might gain.
• Keep going with follow-up prompts. The best insights often come a few questions deep.
• Use the AI to prep your team. Export the insights and share them with marketing, sales, or product development.

Bonus Prompts To Try

Here are other macroeconomic prompts marketers can use to uncover insights and shape strategy:

• How will a potential recession affect our SaaS sales pipeline?

• What supply chain risks should we monitor in Q3?

• How could rising interest rates affect our customer acquisition strategy?

• What global events might impact our 2025 marketing budget?

• What economic indicators should we watch in our key markets?

Real-world Example

Let’s look at how Corelytix, a fictional global SaaS provider specializing in AI-driven project management tools, might use the Media Shower AI assistant to manage sudden macroeconomic changes.

Company background

Corelytix operates across North America, Europe, and Southeast Asia. Its platform helps mid-size tech companies manage cross-functional projects using predictive analytics and real-time collaboration. 

With a large portion of its server infrastructure sourced internationally, Corelytix is highly sensitive to trade policy shifts and hardware import costs.

The challenge

In early Q2, Southeast Asian nations imposed new tariffs on tech imports. Rachel, VP of Strategy at Corelytix, needs to assess the impact and brief the leadership team before quarterly planning begins.

Prompt: How will the new tech tariffs in Southeast Asia affect our pricing and competitiveness?

Follow-up Prompt: What strategies should we consider to maintain our growth rate?

Prompt: Summarize these as a board-ready bullet list.

Before AI

The strategy team would have spent several days gathering data, coordinating across finance and ops, and preparing a preliminary impact report—likely resulting in a generic, delayed response.

After AI

Rachel compiles a one-page briefing using the AI outputs in under 30 minutes. Her team is able to:

• Run immediate cost simulations based on AI-estimated price increases
• Coordinate with procurement on supplier diversification
• Craft a new Southeast Asia go-to-market plan within the week
• Use AI insights to position Corelytix as a resilient alternative to less adaptive competitors

The result

Corelytix turns a potential disruption into a market opportunity—adjusting faster, communicating better, and winning clients who need more stability from their SaaS partners.

Marketer Takeaways

• AI isn’t just reactive—it’s predictive. Use it to get ahead of disruptions and turn uncertainty into strategic advantage.
• Speed matters. In minutes, AI can surface insights that would take days for a team to research and compile.
• Insights drive action. When paired with your human team, AI helps you shift from reactive firefighting to proactive strategy.
• The right questions unlock value. Smart prompts lead to smarter decisions, so don’t be afraid to dig deep.
• Competitive edge comes from clarity. While others are still figuring out what’s happening, you’re already acting on what’s next.

Media Shower’s AI marketing platform takes the guesswork out of business planning to give you a strategic advantage. Click here for a free trial.