The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
How Volkswagen Built a Brand by Working Its Quirks
How Volkswagen turned quirks into strategy—from “Think Small” to the New Beetle—and built one of the most trusted brands in automotive history.
How To Use AI for Business Insights
Learn how to use AI to analyze the impact of tariffs and trade shifts on your business.
Got Milk? How a Two-Word Tagline Made Advertising Great Again
Discover how “Got Milk?” used humor and scarcity to create one of advertising’s most memorable taglines—and made milk matter again.
Cory Booker’s Marathon Senate Speech: What Marketers Can Learn
Discover how Cory Booker’s 25-hour speech became a viral marketing case study in audience engagement, storytelling, and multi-platform content strategy.
How to Use AI to Write a Newsletter Column in Minutes
Learn how to use AI to write high-performing newsletters faster.
The 8 Words That Built M&M’s into a Chocolate Empire
Discover how M&M’s iconic “melts in your mouth, not in your hands” campaign used simplicity, truth, and timing to dominate the candy industry.
How George Foreman Built a Knockout Brand
Explore how George Foreman built a global brand through smart deals, cultural timing, and one of marketing’s most trusted personal brands.
Using AI Video in Marketing Campaigns
Learn how to create high-quality AI-generated videos that feel human.
How Disney’s “Snow White” Lost the Magic—And What Marketers Can Learn
Explore the marketing missteps behind Disney’s “Snow White” remake—and what brands can learn about modernizing the message without losing the magic.
The Man Your Brand Could Campaign Like: Old Spice’s Viral Powerhouse
See how “The Man Your Man Could Smell Like” turned Old Spice into a viral powerhouse with surreal humor, a brilliant tone shift, and one unforgettable towel.