The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
How to Write a Content Brief with AI: Examples, Tips, and the Best Tool
Learn how to master the creation of a content brief with AI.
How Mark Carney Won Canada With Calm, Clarity, and Credibility
Learn how Mark Carney used clear, credible messaging to win Canada’s election—and learn communication strategies that build real trust.
How “Subservient Chicken” Boosted Burger King’s Bottom Line
Discover how Burger King’s “Subservient Chicken” used interactive content, humor, and mystery to drive 400M impressions—and transform digital marketing.
How to Use AI Deep Research Tools to Create Smarter Marketing Content
Learn strategies to create insightful and impactful content.
Communicating with Heart: Lessons From Pope Francis
Through humility and humanity, Pope Francis built real connection. His example offers marketers a rare blueprint for communicating with heart and purpose.
What Was That? Lorde’s Guerilla Marketing Music Video
Discover how Lorde’s surprise Washington Square Park pop-up turned into a viral masterclass—key tactics, metrics, and marketer takeaways inside.
Nike’s “Just Do It”: 3 Words That Redefined the Fitness Industry
Explore Nike’s “Just Do It” campaign and learn key branding strategies and marketing insights to fuel your next big idea.
The Best Marketing Campaigns at Coachella (+ Key Takeaways)
Discover how Coachella 2025’s experiential marketing used emotional hooks, interactive design, and cultural timing to drive viral marketing success.
BRUTAL HONESTY: The Two-Word Hack That Will Instantly Improve Your Marketing
In this blog, we’ll show you how to use this phrase effectively.
“A Minecraft Movie” and the TikTok Effect: How To Protect a Brand
Learn how “A Minecraft Movie” sparked viral chaos on TikTok—and what marketers can do to channel fan energy without losing control of their brand.