The Better Marketing Blog

Better tips, tools, and tactics for the AI era.

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Every sales team, no matter how skilled, needs an edge—something that makes them faster, smarter, and more prepared on every call. Our custom AI sales assistants are that edge.

We train your sales assistant on your business (and your competitors’ businesses), so your reps can get real-time answers, competitive comparisons, and objection handling right when they need it most—during the sales conversation itself.

These tools are a game-changer for sales teams. Here’s how it works.


How to Use Our Custom Sales Assistants

Here’s a quick breakdown of how Media Shower’s AI sales assistants work.

Instant competitive comparisons

A rep can simply say, Compare us with [competitor], and the AI will instantly deliver bullet points highlighting the advantages of your solution over theirs, including pricing edges and key differentiators.

Need to scan it quickly? Just type comparison table, and the AI will quickly respond with a table comparing the features of both products.

Objection handling made easy

When a prospect pushes back—say, on pricing—the rep can prompt the AI with something like, too expensive. The assistant then generates quick talking points, bulleted for easy scanning. 

Real-time scripts

If needed, the rep can type script, and the assistant will format the information into a plain-language script based on your company’s proven selling techniques. The rep can then use them word-for-word or adapt them naturally. 

Pre-call action plans

Even before jumping on a call, a rep can input prospect notes into the system. The AI will produce a customized action plan outlining a step-by-step strategy for the call.

Media Shower integration

Our AI sales assistants are customized for your company and supported by the Media Shower platform and creative team, to help you close more deals, faster.

media shower client quote on sales reps

Tips for Creating Better Sales Conversations with AI

Use these tips to make the most of AI sales assistants:

  • Prep before calls. Enter key prospect notes to generate a custom action plan before you dial.
  • Use follow-up prompts. Script and more prompts are built into your assistant. The AI will also respond to any command you might use with other AI tools, like condense, expand, or comparison table.
  • Practice with scripts. Even if you don’t read them word-for-word, practicing with AI-generated scripts will make your responses sharper and more confident.
  • Customize for your sales style. At any time, we can make tweaks to your Sales Assistant to customize it further to your team’s preferences. Just let us know!

Real-World Example

Let’s look at how TechVerve, a fictional cybersecurity solutions company, might use Media Shower’s AI sales assistant.

Scenario: Brandon, a TechVerve sales rep, is on a call with a prospect he has spoken with before. Before the call, Brandon pastes his call notes into his Sales Assistant and asks for an action plan. 

Call notes:

Company: SecureWorks Solutions (Mid-sized managed IT provider)

Current Solution: CyberCore ShieldSuite (on-prem)

Pain Points:

  • Manual response time is slowing their incident handling.
  • High volume of minor alerts overwhelming their small security team.
  • Difficulty scaling as they bring on new clients rapidly.

What They Like About CyberCore:

  • Full manual control.
  • Deep reporting and compliance support (especially for ISO standards).

What They Don’t Like:

  • Upgrades and module licensing are getting expensive.
    Managing the platform is time-consuming.

Prospect Comments:

  • We like control but need a way to handle more incidents faster.
  • Automation sounds risky but interesting if we don’t lose visibility.
  • Our business is growing faster than our IT team.

Buying Timeline:

  • Actively evaluating new platforms — hoping to transition within 3–4 months.

Key Decision Maker:

  • VP of Technology, Sarah Patel

 

Prompt: Please create an action plan.

Response:

Action Plan: SecureWorks Solutions Prospect

  1. Key Strategic Focus Areas
  • Highlight Scalability:
     Position TechVerve as the platform that grows with their client base without increasing IT overhead.
  • Reframe Automation:
     Emphasize that automation doesn’t remove control — it enhances control by letting their team focus on critical threats, not every alert.
  • Ease Management Concerns:
     Stress ease of use: dashboards, customizable thresholds, and clear visibility into every action the platform takes.
  1. Recommended Messaging
  • TechVerve allows your security team to choose when to automate and when to intervene, based on threat level.
  • Instead of replacing your control, TechVerve enhances it — making sure your growing client load doesn’t overwhelm your staff.
  • Many fast-growing IT providers like you have cut incident response times in half without sacrificing visibility or compliance.
  1. Next Steps Before the Demo
  • Prepare a live demo highlighting:
    – Custom threat response playbooks.
    – Visibility dashboards showing every automated action.
    – How to set manual vs. automatic rules.
  • Pull a case study or testimonial from another IT provider who transitioned from CyberCore to TechVerve successfully.
  • Confirm Sarah Patel’s availability for a deeper technical validation session.
  1. Suggested Call Opening
    Sarah, last time you mentioned that your security team is stretched thin as you scale. Today I’ll show you exactly how TechVerve can help you handle more incidents faster—without giving up the manual control you value most.

Based on his action plan, Brandon focuses on the prospect’s primary concern and enters it into the sales assistant. 

Prompt: Prospect doesn’t want to lose manual control.

Response: 

  • Acknowledge concern:
     → It’s normal to want to retain manual control over security decisions.
  • Clarify TechVerve’s approach:
     → TechVerve lets you decide when automation happens and when manual approval is required.
  • Highlight flexibility:
     → You can customize workflows so that only low-risk threats are auto-handled, while critical events stay manual.
  • Emphasize efficiency:
     → Reduces alert fatigue and saves your team time without sacrificing visibility or authority.
  • Offer next step:
     → Suggest showing how easy it is to configure these settings during the demo.

To help with smooth conversation and make sure he doesn’t miss an important point, Brandon asks for a script. The AI responds with a script based on the specific selling techniques his company uses. 

Prompt: script.

Response:

“I hear you. It’s totally normal to want that level of control when it comes to protecting your systems.

Out of curiosity, though, have you found that manually responding to every event ever caused delays or maybe even allowed threats to escalate because of response bottlenecks?”

(Pause and listen.)

“If that’s ever been the case, that’s exactly where TechVerve can help—without taking away your decision-making.

You actually set up which events you want auto-handled and which ones need your manual review first.

It’s more like building your own security playbook inside the platform.

Would it be helpful if I quickly walked you through how simple it is to customize those settings inside TechVerve?”

The prospect agrees. Brandon presents his demo and closes the deal.

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Marketer Takeaway

AI sales assistants make your reps faster, sharper, and more confident on every call. By prepping before meetings, handling objections in real time, and giving competitive insights instantly, you can dramatically increase your team’s close rates.

Media Shower’s custom Sales Assistants are just one of the many tools we can build for your marketing and sales teams. Click here for a free trial.

Have a question about AI-powered marketing? Ask me anything.