The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
The Mamdani Method: How to Reach People Who’ve Stopped Listening
Discover how Zohran Mamdani used multilingual outreach, viral videos, and authentic listening to rise from political unknown to NYC mayoral frontrunner.
The Best Free AI Video Tools for Marketers
Discover free AI video tools for every B2B use case.
How the Louvre Jewel Heist Became a Marketing Masterpiece
Discover how Böcker transformed a Louvre heist into a viral marketing win using quick thinking, smart humor, and real-time storytelling that clicked worldwide.
The Top 10 Halloween Ads of All Time
Discover 10 iconic Halloween ad campaigns and how they used creativity, strategy, and culture to turn spooky-season stunts into timeless marketing lessons.
The $895 Credit Card: A Masterclass in Luxury Marketing
Discover how luxury credit card marketing uses design, emotion, and storytelling to turn premium cards into powerful lifestyle symbols.
12 Marketing Use Cases for Sora 2
Discover how OpenAI’s Sora 2 transforms AI video generation with realistic motion, built-in sound, and multi-shot storytelling for faster content creation.
Messaging Lessons from 50 Years of Protest Signs
Learn how to craft bold, shareable messages by studying protest sign design—timeless lessons in clarity, emotion, and visual marketing.
How Skittles Weaponized Weirdness for 30 Years
Discover how Skittles used surreal storytelling, satire, and strategy to turn “Taste the Rainbow” into a 30-year marketing phenomenon.
What Bad Bunny Can Teach Marketers About Authentic Branding
Discover how Bad Bunny built a global brand through authentic identity—from Tiny Desk to SNL to the Super Bowl—without compromise.
ChatGPT for Marketers: How to Teach AI to Sound Human
Train ChatGPT to follow your voice, tone, and brand structure. Learn expert techniques to write better custom instructions that actually work.