The Better Marketing Blog

Better tips, tools, and tactics for the AI era.

11 Best Content Marketing Articles of 2025 [+ Honorable Mentions]

Discover 10 late-2025 content marketing articles every marketer should read to guide strategy, execution, and ROI planning.

Unlimited Crab, Free Flights, and a Fighter Jet: The Top 5 Marketing Promotion Fails

Explore five infamous marketing promotions where bad math and flawed assumptions turned generous offers into million-dollar disasters.

Nano Banana Pro: The Ultimate Guide for Marketers

Discover how Nano Banana Pro transforms marketing workflows by generating finished dashboards, diagrams, and layouts in a single prompt without design software.

Top 10 Black Friday Marketing Campaigns of All Time

Discover how 10 Black Friday campaigns reshaped retail marketing with bold ideas, cultural insight, and strategies that continue to influence brands today.

Dollar Shave Club: The Comedy Video That Became Gillette’s Worst Nightmare

Explore how Dollar Shave Club used a $4,500 viral video to disrupt a giant and what marketers can learn from its bold, low-budget launch strategy.

How to Build an AI Marketing Team

Build a high-performing AI marketing team with clear roles, smart tool mapping, and a scalable stack that drives real results.

Share a Coke: Name Dropping Done Right

Explore how Coca-Cola’s “Share a Coke” campaign used personalization and emotional targeting to drive engagement, social sharing, and global sales growth.

How Elon Musk Sold a Trillion-Dollar Vision

Tesla’s trillion-dollar pay plan is a masterclass in selling vision. Learn how ambition and belief can drive action, even when the numbers don’t add up.

How to Prepare for ChatGPT Ads

Ads are coming to ChatGPT, and it will reshape B2B marketing. Discover how to build early visibility, prepare for the rollout, and stay ahead of competitors.

Marketing Jobs Are Disappearing. Here’s How to Keep Yours.

Learn how AI skills can protect marketers from layoffs. Discover which tools to master and strategies to become indispensable during budget cuts.

Have a question about AI-powered marketing? Ask me anything.