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Articles by Isbel Mauro

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Lessons in Emotional Appeal from Nixon’s Checkers Speech

Richard Nixon’s Checkers speech is a landmark of television-based political communication. Find out why it worked and what communication techniques he used.

· 5 min read

Carmine Gallo: How to Sell Ideas Like Steve Jobs

In his Stanford Graduate School of Business address, Carmine Gallo breaks down Steve Jobs’ presentation techniques. Learn how to sell your ideas like Jobs.

· 5 min read

Reddit Marketing Case Studies: 7 Brands That Do Reddit Right

Looking to expand your marketing strategy? It may be time to look at Reddit. These Reddit marketing case studies will tell you all you need to know.

· 11 min read

Communication Lessons from Jill Bolte Taylor’s “Stroke of Insight”

Dr. Jill Bolte Taylor’s Stroke of Insight TED speech provides a wealth of lessons in oration, demonstrating many communication techniques for public speakers.

· 4 min read

27 Real-life Catchy Newsletter Names (+Marketing Takeaways)

Ever wondered how you can prime your newsletter to catch eyes and prompt clicks? To find out, Media Shower examines 27 catchy newsletter names for marketing.

· 5 min read

How Jeff Bezos Engages and Inspires: Lessons for Marketers

In his Princeton baccalaureate address, Jeff Bezos encourages graduates to make ethical choices. Learn why his speech is an example of effective communication.

· 5 min read

Mastering YouTube Shorts: 5 Winning Marketing Case Studies

You may have a YouTube strategy, but are you using Shorts? Today, Media Shower examines five top YouTube Shorts marketing examples to see why they went viral.

· 4 min read
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