Articles by Isbel Mauro
How to Use an AI Title Generator to Create Webinar Title Ideas
Learn how to use an AI title generator to create webinar title ideas that can mean the difference between a packed house and an empty waiting room.
How User-Generated Content Fueled GoPro’s “Million Dollar Challenge”
Learn how GoPro's "Million Dollar Challenge" marketing campaign turned customers into brand ambassadors with user-generated content.
Killer Clean: The Viral Success of Liquid Death’s Horror-Inspired Soap Ad
Discover how Liquid Death's “Soap for Psychos” Dirt Murderer campaign with Dr. Squatch went viral, blending horror and humor for a killer marketing hit.
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How To Use AI To Craft the Perfect Elevator Pitch
Learn how to create a perfect AI-powered elevator pitch that captures attention. Our guide and video make crafting an elevator pitch with AI fast and easy.
Inside the Workday “Rock Star” Viral Marketing Campaign
Discover how Workday’s ‘Rock Star’ campaign uses humor and celebrity appeal to shake up B2B marketing, proving that even HR and finance can go viral.
Inside the Burger King “Whopper Detour” Marketing Campaign
Discover how Burger King's Whopper Detour campaign went viral by using geo-targeting, humor, and rivalry with McDonald's to drive app downloads and boost sales.
Communication Lessons from Ronald Reagan’s “A Time for Choosing”
Ronald Reagan’s communication techniques turned his “A Time for Choosing” speech into a historic address. Find out how to use these techniques in your speeches.
How Tweets Go Viral (+ 5 Real Examples of Viral Twitter Success)
If you’re looking to shine the light on your brand, take a look at these five examples of viral tweets.
The Power of Contrast: The Secret Formula for Great Communication
TED speaker Nancy Duarte believes she may have cracked the secret of contrast in communication. Find out how contrast works and how successful orators use it.
How Brands Use YouTube Shorts to Build Engagement (+ Winning Examples)
Are you marketing your brand on Youtube Shorts correctly? Here are seven examples of how brands use YouTube Shorts to significantly grow their reach.