Articles by Isbel Mauro
What “Glicked” Got Wrong: Cracking the Code of Barbenheimer’s Success
Discover why Glicked—pairing “Gladiator 2” and “Wicked”—failed to recapture Barbenheimer’s magic, and learn key marketing lessons for generating authentic buzz.
Which Half of Your Marketing Is Working? Ask AI
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker More than 100 years later, marketers still face the same dilemma. Even though we have access to real-time metrics, advanced analytics, and dashboards, figuring out which marketing channels are driving results—and which are draining resources—has... Read More...
How to Use AI to Write SEO Pages
Learn how to use data you already have to generate SEO content with AI tools. Check out our video and step-by-step guide to AI SEO content writing.
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“It’s So Good”: How Netflix Is Creating Moments Fans Can’t Stop Sharing
Learn how Netflix’s “It’s So Good’ campaign went viral with celebrities, humor, and nostalgia. This is one you don’t want to miss.
How Mattel Read the Room and Reimagined Barbie
Discover how Mattel’s “Imagine the Possibilities” campaign transformed criticism into cultural connection and redefined Barbie for a new generation.
How to Write Ads Using AI
Discover how to use an AI headline generator to craft AI ad copy that captivates, engages, and drives results.
How Michael Jackson Propelled Pepsi Into a “New Generation”
Explore the iconic 80s campaign with Michael Jackson that captured a generation, redefined celebrity endorsements & established Pepsi as Coke’s first real rival.
Bud Light + Shane Gillis: The Wrong Ad That Feels So Right
Discover how comedian Shane Gillis in the wrong place at the right time helped Bud Light use humor and authenticity to reconnect with its core audience.
How Sainsbury’s Went Big and Friendly with a Holiday Giant
Quick Summary Sainsbury’s Christmas ad “The BFG and Sophie” combines Roald Dahl’s beloved character with a real-life employee for a heartwarming tale. Nostalgia, authentic storytelling, and breathtaking visuals made this campaign a standout in the holiday lineup. “The BFG and Sophie” is a lesson in crafting marketing magic that’s equal parts charm and strategy. What... Read More...
How Coca-Cola Taught the World to Sing (and Nailed Epic Marketing)
Quick Summary Coca-Cola’s 1971 “Hilltop” ad captured a global audience by combining emotional resonance, cultural unity, and a timeless melody. It became a landmark campaign by focusing on a universal message of togetherness that transcended language and borders. Decades later, the ad was reintroduced to new audiences in the series finale of “Mad Men,” reaffirming... Read More...