Articles by Isbel Mauro
Media Shower’s AI-Powered Customer Assistants: How They Work
Discover how Media Shower’s AI Customer Assistants boost engagement, qualify leads, and improve SEO. Try the live demo and see AI in action for your business.
Using AI to Analyze Social Media Performance
Power up your social media analytics with AI.
Turning Fans into Players: The Marketing Genius of “Squid Game 2”
Discover how Netflix turned "Squid Game 2" into a global phenomenon with immersive marketing, viral fan zones, and creative brand partnerships.
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How Heineken Built Bridges Over a Brew: The “Worlds Apart” Campaign
Discover how Heineken’s "Worlds Apart" campaign turned empathy into engagement, sparking viral success and redefining purpose-driven marketing.
How Spotify Wrapped 2024 With AI (And Missed the Melody)
Spotify Wrapped 2024 turned up the AI volume and disappointed many music fans. Explore what marketers can learn from this year’s controversial remix.
How L’Oréal’s “Worth It” Campaign Made Over Beauty Marketing
Discover how L'Oreal's "Because You're Worth It" campaign has reshaped beauty marketing, driving empowerment and emotional connection with consumers.
Using AI to Set Business Goals: A Step-by-Step Guide
Learn how to use data you already have to generate SEO content with AI tools.
Why Coca-Cola’s 2024 AI-Generated Holiday Ad Fell Flat
Discover why Coca-Cola's 2024 AI-powered holiday campaign fell flat, teaching marketers valuable lessons about balancing innovation with authentic storytelling.
Gilmore Girls + Walmart: A Perfect Holiday Blend
Discover why Walmart's Holiday campaign featuring "Gilmore Girls" went viral thanks to a blend of nostalgia and festive magic.
How “Split the G” Brewed Priceless Earned Media for Guinness
Discover how Guinness fans turned the Split the G challenge into a viral phenomenon, showcasing the power of earned media and grassroots trends.