The Better Marketing Blog

For many customers, your newsletter’s name is the first impression you’ll make. How do you make sure it captures attention?

Many newsletters struggle to gain traction because their names don’t stand out in a crowded inbox.

In this guide, we’ll explore 27 catchy and creative newsletter names that can help inspire your next newsletter (or maybe a rebrand of your current one).

Daily Stoic

Ever wondered what Zeno of Citium would say about your unreasonable boss? The Daily Stoic applies Classical philosophy to everyday issues. If that sounds niche, think again—it has over 300k subscribers. 

The Inside Track

An old-school terrestrial radio station, Indie 102.3’s “Inside Track” is a must-have for Denverites to keep up with emerging local musicians—and even its name contributes to a sense of being in-the-know. 

Exponential View

As its name suggests, the Exponential View brings a sense of perspective to the voices talking about AI, with a focus on where the technology will be in 3–5 years time. Specific? Perhaps—but it appeals to over 100k subscribers. 

Brandwatch Bulletin

Keeping track of all the latest consumer trends and social media buzzwords is tough for busy C-suite executives. The Brandwatch Bulletin makes it quick and easy (and the alliteration doesn’t hurt). 

TLDR

TLDR: Want to keep up with all things tech in five minutes? Read this newsletter, like 1.2 million others. 

The Daily Buzz

The busy hive of politics has never been more complex. Luckily, the Salt Lake Tribune’s Daily Buzz is doing its part by delivering Utah’s latest political news in bite-sized pieces every morning. 

Lessons in Lifestyle

Remember when people would write to newspapers for advice? Lessons in Lifestyle is The Independent’s modern twist on that, with weekly updates on dating, wellness, and fashion. (Again, alliteration.)

The Maker Mind

The Maker Mind delivers scientific insights, expressed in an accessible way, to help its audience “make the most of your mind.” In a world filled with self-help books, this newsletter cuts through the noise for 100k subscribers. 

Bizzaro Devs

“Bizarro” itself is a bizarre word. To use it in a newsletter title primes readers—mostly developers and tech enthusiasts—to expect “the weird and wonderful.” That’s exactly what they get. 

The Download

Published by the MIT Technology Review, The Download offers daily updates on the latest breakthroughs in emerging technology. The name is simple, serious, and to the point—like the updates. 

NextDraft

Do you want to read twenty newspapers each morning? The editor of NextDraft does, and he’s made it his business to provide a pithy daily rundown of the latest news. No algorithms, just one news-obsessed reader.

Everyone Hates Marketers

Creative newsletter names can lead readers to expect creative content. For 13k marketers who seek to stand out by defying, not following, the latest trends, Everyone Hates Marketers is a go-to resource.

Go-to-Millions

This thought process is simple. Are you a DTC brand that wants legions of followers? Go to Go-to-Millions for effective growth insights. With over 50k subscribers, the bulletin itself ain’t doing too shabby. 

Almost Timely

With such a rapid pace of development, it’s impossible to keep up with every piece of AI news. Still, Almost Timely does its best to cover the latest in data science and analytics, to the delight of its 280k subscribers. 

ICYMI

Like most sayings, “in case you missed it” is usually abbreviated on social media. That reflects ICYMI’s specialty: weekly insights for social media marketers, comprehensive but to the point. Currently there are 26k subscribers. 

The Daily Carnage

Marketing is a jungle, and the Daily Carnage is your daily guide through the muck. Not only is the name memorable, but it pairs well with the name of its publisher: Carney. 

Geekout

Unlike many newsletters here, Geekout isn’t for people who want a two-minute summary. As the name suggests, Geekout is for social media managers who really want to get into the marketing weeds. 

Link in Bio

With 70k subscribers, Link in Bio is for marketers who want to create clever content. Using jargon and in-community terms in your title can alert your followers that you know your onions. 

Tuesday Tribe

Even more alliteration! Once a week, the Tuesday Tribe caters to designers, with special deals on fonts, textures, graphics, and more. 

Dense Discovery

Like a 21st-century encyclopædia, Dense Discovery provides highly substantive articles on diverse subjects, from urbanism and tech to design. The polymath publication has 37k subscribers.  

The Literary Lifestyle

The Literary Lifestyle aims to transform the act of reading into a lifestyle, with dozens of hints on how to pick a book, finding more time to read, and forming good literary habits. Currently there are 30k subscribers.

Unmistakable Creative

The Unmistakable Creative posits that the creative world is under siege—from AI, social media, and increasingly ravenous market demands. Accordingly, they offer artists of all kinds “no-BS” advice for professional development. 

The Mad Fientist

A typo? No, but it’s eye-catching! The Mad Fientist caters to over 100k people pursuing financial independence and early retirement, offering tips on how to manage one’s money to get there. 

Extra Paint

Extra Paint caters to people who follow the artist Efdot, providing regular updates on his projects as well as information about his interests and inspiration. The name matches the subject matter! 

A Dose of Vitamin Ray

Dr. Ray’s monthly newsletter uses natural and indigenous health techniques to help individuals suffering from chronic illness or burnout. The newsletter’s name is short, catchy, subject-related, and punny: perfect.  

Create & Sell

Talk about hitting your target audience: who should read this marketing newsletter? People who create and sell. Like the name, the content gets to the point, providing biweekly updates on actionable marketing techniques to 10k subscribers. 

Creator Science

Looking to “get a higher return on attention?” So are 60k others. Creator Science provides creators with firsthand experiments and interviews, helping subscribers turn insights into cash. 

Marketer’s Takeaway

Now that we’ve covered 27 catchy newsletter names for marketing, how can you incorporate these insights into your own newsletter ideas? 

We suggest keeping three points in mind: 

• Align the name with your brand. Ideally a customer should get some idea of your subject matter, or even your brand, from looking at the name. 

• Be creative, but maintain relevance. Humor, puns, and alliteration are valuable assets. The key is to stand out, but not so much that you lose or confuse your audience. 

• Use SEO keywords. Keywords can play a critical role in ensuring your newsletter gets seen by as many people as possible! 

If you’re struggling, you can use Media Shower’s newsletter name generation tool to get started on the right track.

Looking to really supercharge your own newsletter marketing strategy? The Media Shower AI platform can help. Start your free trial today!