Archive for February, 2026
Learn how to build dependable AI assistants with focused training data, precise instructions, disciplined iteration, and real human review.
Learn how the New England Patriots built a $9 billion brand by shifting from star-driven marketing to a system-driven platform that scales beyond wins.
Quick Summary Surfer marked the moment Guinness shifted from selling beer to building belief. The ad reframed waiting as a virtue. A product flaw became a premium brand signal. Guinness built a long-term brand world with the Surfer campaign. The water is heavy, a bruised shade of charcoal that looks more like liquid lead than… Read More…