The Better Marketing Blog

Create LinkedIn vertical video that earns attention with real B2B examples, practical production advice, and current platform specifications.

Discover how Dolly Parton purposely crafted an artificial persona while living with a sincerity and generosity that were unmistakably real.

As AI makes bizarre digital images abundant, K18’s giant Tumblehair shows why real-world marketing stunts can earn attention, witnesses, and shares.

See how Aerie’s no-AI campaign turns authenticity into a brand advantage and why clear boundaries around AI can build consumer trust.

Discover 10 of the best ads of the past decade and see how memorable ideas, creative risk, and a simple idea made these campaigns stand out.

John Oliver’s viral pranks show marketers how to turn attention into action, participation, social change, and campaigns with lasting impact.

See how Lollapalooza turns one live event into thousands of shareable moments, and what marketers can learn from its distributed content playbook.

Discover the historic idea behind sequential advertising and how LinkedIn carousels and YouTube ad sequences bring Burma-Shave’s brilliance to the modern feed.

ChatGPT Ads offer B2B marketers a new way to target conversational intent. See what early results reveal and whether the channel is ready for B2B.

Discover how Tour de France marketing transforms a cycling race into a global destination campaign through broadcast strategy, route planning, and sponsorship.