Reputation Rescue Mission: Wells Fargo and the Scandal That Shook Wall Street
Discover how Wells Fargo’s sales strategy triggered a brand crisis—and how aligning culture and marketing can rebuild long-term trust.
10 Ways Fortnite Turned a Video Game into a Marketing Machine
Explore how Fortnite became a marketing powerhouse, blending FOMO, live events, fashion, and collaborations into a $9B global brand
How To Save Hours With Perplexity Shortcuts
Learn how Perplexity’s custom shortcuts save marketers hours.
How Avis Turned Second Place Into First Choice
Transform your brand by owning what makes you different. Learn how Avis’s “We Try Harder” campaign flipped weakness into profit and market power.
Best AI Tools for Marketing: What to Use, When to Use It
Use our AI comparison table to discover which tools are best for marketing tasks.
The September Sprint: Your Post-Summer Marketing Checklist
Read our list of simple marketing mini-tasks.
How to Sell Something No One Wants: Which Insurance Mascot Is Best?
Discover how insurance mascots take the sting out of buying unwanted necessities. Our analysis reveals which mascot does it best.
What Taylor Swift’s Podcast Moment Reveals About Modern Marketing
Capping off the historic event, Swift used the platform to make her own major announcement.
How to Tell If an Article Was Written by AI (and Fix It)
Transform robotic AI content into authentic brand stories.
Reputation Rescue Mission: How Starbucks Turned Outrage to Ownership
Discover how Starbucks’ swift $12 million response to the Philadelphia racial bias incident became a landmark case in corporate crisis management and reputation repair.