The Better Marketing Blog

See how Lollapalooza turns one live event into thousands of shareable moments, and what marketers can learn from its distributed content playbook.

Discover the historic idea behind sequential advertising and how LinkedIn carousels and YouTube ad sequences bring Burma-Shave’s brilliance to the modern feed.

ChatGPT Ads offer B2B marketers a new way to target conversational intent. See what early results reveal and whether the channel is ready for B2B.

Discover how Tour de France marketing transforms a cycling race into a global destination campaign through broadcast strategy, route planning, and sponsorship.

Discover the 10 highest-paid podcasters of 2026, how they built multimillion-dollar media businesses, and the communication strategies marketers can learn from their success.

See why AI assistants are quickly becoming a standard website feature and how to launch one that genuinely helps customers.

Explore eight of the best Comic-Con PR stunts ever created, from the Godzilla Encounter to Homer’s Dome, and the marketing ideas behind them.

See how The Odyssey turned its Trojan horse into a viral campaign spanning television, public spaces, news coverage, and social media.

Learn how AI assistants uncover recurring customer questions, improve existing content, and build a continuous marketing learning loop.

See how Al Sharpton’s communication keeps history alive by turning legacy, loss, and familiar language into present action.