The Better Marketing Blog

Discover how Heineken’s “Worlds Apart” campaign turned empathy into engagement, sparking viral success and redefining purpose-driven marketing.

Spotify Wrapped 2024 turned up the AI volume and disappointed many music fans. Explore what marketers can learn from this year’s controversial remix.

Discover how L’Oreal’s “Because You’re Worth It” campaign has reshaped beauty marketing, driving empowerment and emotional connection with consumers.

Learn how to use data you already have to generate SEO content with AI tools.

Discover why Coca-Cola’s 2024 AI-powered holiday campaign fell flat, teaching marketers valuable lessons about balancing innovation with authentic storytelling.

Discover why Walmart’s Holiday campaign featuring “Gilmore Girls” went viral thanks to a blend of nostalgia and festive magic.

Discover how Guinness fans turned the Split the G challenge into a viral phenomenon, showcasing the power of earned media and grassroots trends.

Discover why Glicked—pairing “Gladiator 2” and “Wicked”—failed to recapture Barbenheimer’s magic, and learn key marketing lessons for generating authentic buzz.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker More than 100 years later, marketers still face the same dilemma. Even though we have access to real-time metrics, advanced analytics, and dashboards, figuring out which marketing channels are driving results—and which are draining resources—has… Read More…

Learn how to use data you already have to generate SEO content with AI tools. Check out our video and step-by-step guide to AI SEO content writing.