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Super Bowl commercials can hardly be called “ads” anymore. They’re blockbuster events, complete with A-list stars, sky-high budgets, and promotional teasers worthy of a summer movie release.
For Super Bowl LIX, brands are dropping a jaw-dropping $7 million for just 30 seconds of Super Bowl airtime—so their ads better be unforgettable. With that kind of investment, every frame has to pack a punch, every joke has to land, and every celebrity cameo has to be worth its weight in viral gold.
Advertisers are bringing their A-game. From Matthew McConaughey’s Mike Ditka transformation to David Beckham’s long-lost twin, this year’s lineup is stacked with big names, bold concepts, and plenty of surprises.
With Super Bowl commercial breaks shaping up to be just as thrilling as the game itself, let’s dive into the biggest, wildest, and most expensive ads of 2025.
Budweiser: “Something ‘Big’ is Coming”
What would the Super Bowl be without Budweiser—the undisputed master of tugging at our heartstrings? This year’s 15-second teaser offers just a fleeting glimpse of “something big,” hinting at another emotional, unforgettable ad in the making.
Budweiser has already released the actual ad for those who can’t wait, but we won’t spoil the suspense for those who can.
Uber Eats: “Matthew McConaughey Becomes Mike Ditka”
McConaughey transforms into NFL legend Mike Ditka, complete with a mustache and Chicago Bears attire. He practices a Chicago accent while enjoying food, promising a humorous take on football and food delivery.
Uber Eats: “We Listen and We Don’t Judge” with Martha Stewart and Charli XCX
Uber Eats looms large this year. In this ad, Charli XCX and Martha Stewart engage in the TikTok trend “We Listen and We Don’t Judge,” ending with Stewart humorously asking, “Who are you again?”
Doritos: “NFL Focus Groups”
The latest in the “Crash the Super Bowl” series features members of the Kansas City Chiefs and their mascot, gathered to help choose the spotlight ad for this year’s big game. Fans are then invited to cast their own votes.
Stella Artois: “David & Dave: The Big News”
David Beckham humorously meets his American twin brother, “Other David,” setting the stage for a fun and unexpected sibling reunion — but who is Other David?
Hellmann’s: “Waitress Teaser”
Set in Katz’s Deli, this teaser references a famous 1980s romantic comedy, with a familiar voice insisting on mayo “on the side,” teasing an iconic movie moment.
NerdWallet: “Did You Say Something?”
NerdWallet goes underwater with a comedic cameo from a chatty beluga whale with the teaser that “genius is coming” on 2-9-25.
Michelob ULTRA: “The ULTRA Hustle”
Catherine O’Hara and Willem Dafoe star as pickleball hustlers. O’Hara channels her “Schitt’s Creek” character, adding a hilarious twist.
Taco Bell: “Photobomb featuring Doja Cat”
Taco Bell is turning the spotlight on its fans, but Doja Cat isn’t ready to step aside. She humorously attempts to insert herself into the fan-centric ad by sneaking into photos at Taco Bell.
Pringles: “Eyes to the Sky”
Nick Offerman is keeping an eye out for the Pringles commercial, finding a clue in a flock of birds looking suspiciously like the Pringles mustache.
Pringles: “Pringles Party”
Cheeky Pringles cans hint that Adam Brody is in for a party surprise.
Totino’s Pizza Rolls: Big Game Teaser
In this cinematic teaser, Totino’s warns, “If you only watch one commercial during the Big Game, make it the one for Totino’s Pizza Rolls.” The teaser promises Tim Robinson, Sam Richardson, an alien, and a crying girl.
Reese’s: “Reese’s Cups Has Big News . . . Involving Lava?”
Two bizarre teasers feature lava—one with an elderly woman racing toward it on a scooter, and another with a bride running from her wedding screaming “lava.” The suspense builds for the big reveal.
MSC Cruises: “Holiday”
Orlando Bloom and Drew Barrymoore appear to be enjoying a holiday cruise together in a series of teasers: “Set Sail,” “Shark Slide”, and “Bah-na-nah”:
Bosch: “Pickle Jar”
It’s Antonia Banderas to the rescue when Macho Man Randy Savage can’t open a pickle jar. Banderas brushes away Savage’s thanks: “Thank Bosch for putting us in the same big game commercial together.”
Instacart: “We’re Here”
The “Big Game Deals” teaser stars the Pillsbury Doughboy, the Green Giant, and Heinz wiener dogs, blending nostalgia with grocery delivery convenience.
Turbo Tax: “This Was Taxes?”
People carrying boxes of receipts in a heavy wind prove that in 2025, taxes shouldn’t be hard. But Issa Rae promises, “A better way is coming” in Turbo Tax’s 13th Super Bowl commercial.
Coors Light: “Timothy Simons’ Case of the Mondays”
Actor Timothy Simons fumbles his lines on a sitcom set, obviously having a bad case of “the Mondays.” The cure? A 12-pack of Coors Light—and a new actor.
GoDaddy: “Walton’s Been Working”
Actor Walton Goggins partners with GoDaddy for his IRL glasses line to showcase GoDaddy’s new AI-powered platform, GoDaddy Airo.
Häagen Dazs: Big Game Teasers, Parts 1 and 2
For its first-ever Super Bowl ad, Häagen-Dazs is mixing luxury, action, and a little mischief with a two-part teaser for the big game.
Part 1: “Engines On” – A sleek Chevrolet SS Chevelle revs its engine at dawn. As it speeds toward the Detroit skyline, its license plate teases the big date: 2-9-25.
Meta: “Smart Glasses”
Chris Pratt makes a brief appearance to show off Ray Ban Meta Glasses, with a tease to “see you on 2-9-25.”
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Novartis: “Your Attention Please”
Hailee Steinfeld and Wanda Sykes are asking for your attention in a big way in a clever awareness spot for breast cancer research. “I see you looking!”
Mountain Dew: “Tropical Warm Ups”
Becky G and the Mountain Dude observe a quartet of singing seals and the opening bars of “Kiss from a Rose.” A cheeky reference to “the big guy” suggests an A-list cameo on Game Day, and a Baja Blast wave teases a new or returning flavor of Dew.
Coffee Mate: “A Taste of Coffee Mate Cold Foam”
Shania Twain in pink lingerie singing into a Coffee Mate Cold Foam-can microphone. Need we say more?
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Fan Duel: “Kick Of Destiny 3: Peyton vs Eli | Eli’s Destiny”
Fan Duel stirs sibling rivalry by locking Eli and Payton Manning in a field goal showdown on game day. Each brother vows victory, fueling comedic trash talk and teasing a live “kick of destiny” that adds serious tension.
Who Will Win the 2025 Advertising Super Bowl?
With Hollywood heavyweights, nostalgic nods, and unexpected comedy, this year’s Super Bowl commercials are set to steal the spotlight. Whether it’s A-list transformations, laugh-out-loud parodies, or marketing’s boldest twists, these ads prove that brands are no longer just selling products—they’re creating cultural moments.
So, as the teams battle it out on the field, the real competition will be unfolding between brands, fighting for the most views, the biggest laughs, and the ultimate viral moment.
One thing is certain: No matter which team wins Super Bowl LIX, the big game will be remembered for the ads.
What were the most impactful Super Bowl ads of all time? We ranked the best of the best and rounded up the top 20 Super Bowl commercials in history. Read the blog here.
Marketer Takeaways
- As always, star power sells—but with a twist. Brands are putting celebrities in unexpected, humorous, and self-aware roles. Think beyond the endorsement—create a memorable, story-driven experience around them.
- Nostalgia is a marketing goldmine. Whether it’s reviving iconic movie moments or featuring beloved brand mascots, tapping into nostalgia drives emotional connections and shareability.
- Surprise and intrigue spark conversation. Great teasers build hype without revealing too much. Leave room for curiosity—give your audience a reason to anticipate the full reveal.
- The best ads are the ones you can’t ignore. Brands that make people laugh, gasp, or rewind will own the conversation long after the game is over.
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