The Better Marketing Blog

Every sales call presents moments that can make or break a deal. With Media Shower’s AI Sales Assistants, your team will be ready for these moments with real-time support.

Our AI models are trained on your company and your competitors, so our assistants can provide instant access to everything your sales reps need to answer questions quickly and effectively.

Trained on actual sales calls and proven selling techniques, our assistants give your team the confidence to handle any objection and close more deals.

Watch the video below to see how they work, then read on for a deeper dive.

How the Media Shower Sales Assistant Works

Media Shower offers two types of AI assistants: Customer Assistants that go on your public-facing website, and Team Assistants for internal use.

The Sales Assistant is a type of Team Assistant that provides real-time support during sales calls.

Our AI Sales Assistant is unique because it’s trained on:

• Your company and product data
• Detailed information about your competitors
• Real sales calls with actual customers
• Proven selling techniques that drive results

Our Team Assistant is designed to give you easy-to-read responses for fast access with the ability to get more detail when you need it.

When a prospect asks a question or raises an objection, the AI instantly provides quick-to-read bullet points that sales reps can naturally weave into the conversation.

For a more structured approach, typing “script” generates a complete response based on the proven selling techniques your reps are already familiar with.

Tips for Using AI Sales Assistants

Leverage real-time support

Use the assistant during live calls to handle unexpected objections quickly and professionally. The AI draws from a database of successful sales conversations and proven closing techniques.

Access custom scripts

Type “script” when you need detailed talking points tailored to specific situations. These scripts are based on actual sales calls that resulted in closed deals.

Explore multiple responses

Type “more” at any time to see more details about a specific question, pain point, or objection.

Stay customer-focused

Let the AI handle information recall while you focus on building rapport. The assistant provides battle-tested responses that have worked with similar prospects.

Real-World Example

Let’s look at how ContentFlow, a B2B content marketing company, uses Media Shower’s AI sales assistant during a challenging sales call.

Scenario: Sarah, a ContentFlow sales rep, is speaking with a prospect who says, “We’re currently working with Stratigence. They’ve been handling our content for three years. They don’t use AI, but we’re comfortable with their work.”

Sarah asks the AI Sales Assistant to list the advantages of ContentFlow over Stratigence.

Sarah can use these facts naturally in conversation. She can also ask the Assistant for a comparison table:

Sarah can also type “script” to get suggestions on how to frame the conversation to the customer:

Sarah can type “more” at any time to get more details about a specific point.

Our Sales Assistant is designed to give your sales reps the information they need quickly, in the format that’s most helpful at that moment.

This approach helps sales teams:

• Address specific pain points with data-backed responses
• Maintain conversation flow while accessing AI support
• Present compelling, customized value propositions
• Turn objections into opportunities for deeper engagement

Real-World Results

Our customers are loving our AI Sales Assistants. Here’s what one client had to say:

“These assistants let our sales teams go into meetings 30 to 40% more prepared. Think about how many more deals they will close.”

When top sales teams consistently outperform their peers, it’s not luck—it’s knowledge. These teams know exactly what to say about their company, their competition, and their value proposition.

Media Shower’s AI Sales Assistant puts that winning knowledge directly into your team’s hands, providing instant answers that turn questions into opportunities and objections into agreements.

Let us build one for you.

Media Shower’s custom AI assistants are your secret weapon for closing more deals. Click here for a free trial.