The Better Marketing Blog

Explore the best Dunkin’ ads and see how decades of brand evolution turned a simple coffee run into a shared cultural identity.

See how Media Shower put its AI marketing platform to the test with Tesla and uncovered SEO and AI visibility opportunities the iconic brand may be missing.

Explore great American protest songs across 85 years and discover what marketers can learn about making powerful messages memorable.

Discover how Michael J. Fox uses vulnerability, humor, consistency, and purpose to build trust and create a powerful public voice.

Explore Apple’s greatest product launches and learn how its marketing strategy turns complex technology into one clear, memorable customer benefit.

Explore 10 of the best AI marketing campaigns and see how leading brands used artificial intelligence to make strong creative ideas work harder.

Create LinkedIn vertical video that earns attention with real B2B examples, practical production advice, and current platform specifications.

Discover how Dolly Parton purposely crafted an artificial persona while living with a sincerity and generosity that were unmistakably real.

As AI makes bizarre digital images abundant, K18’s giant Tumblehair shows why real-world marketing stunts can earn attention, witnesses, and shares.

See how Aerie’s no-AI campaign turns authenticity into a brand advantage and why clear boundaries around AI can build consumer trust.