The Better Marketing Blog

Discover how McDonald’s turned an awkward CEO taste-test into 5.8B impressions and record buzz for a powerful lesson in viral marketing strategy.

Discover 8 creative St. Patrick’s Day marketing campaigns and the strategies behind them, plus practical ideas for stronger seasonal marketing.

Learn how a custom AI Podcast Outreach Assistant finds the right shows and writes personalized pitches from your own content, at a scale no human team can replicate.

Discover what OpenClaw agentic AI can do for marketers, the real pros and cons, and why working with a marketing partner may save you time, money, and headaches.

Discover the greatest political campaign slogans of U.S. history and learn branding lessons marketers can apply today.

Discover how IKEA turned a viral animal video into global earned media and sold-out products through smart real-time marketing.

Discover how Jesse Jackson used rhythm, repetition, and “the isness of the situation” to build one of the most powerful communication legacies in American history.

Learn how Snoop Dogg smoked a 30-year rebrand from criminal defendant to Olympic torchbearer and what marketers can learn about long-term brand strategy.

Master the art of the LinkedIn carousel with data-backed structure, smart design, and timing strategies that increase LinkedIn engagement and performance.

After several failed attempts at modernizing the Muppets, learn how Disney’s 2026 special finally got it right by returning to its roots.