The Better Marketing Blog

Quick Summary A voice built for the era. Jackson pioneered what scholars call “percussive soundbite rhetoric” — short, rhythmic bursts of language designed to register in the first seconds of a listener’s attention and stay there for decades. A movement built on specificity. His speeches drew nearly 7 million votes in the 1988 Democratic primary.… Read More…

Quick Summary Snoop Dogg’s early legal battle made his brand culturally explosive and commercially risky. The rebrand happened through careful, unexpected partnerships and appearances.  Legitimacy transferred through proximity as his association with Martha Stewart became a cultural inflection point. In February 2026, Snoop Dogg carried the Olympic torch through a quiet suburb outside Milan while… Read More…

Quick Summary LinkedIn Carousels encourage swiping, which keeps readers on your post longer. Structure matters: each slide should carry one idea, build on the previous one, and lead toward a deliberate CTA. Carousels that try to do too much lose readers before they reach the final slide.. Organic traffic is shrinking. AI tools are answering… Read More…

After several failed attempts at modernizing the Muppets, learn how Disney’s 2026 special finally got it right by returning to its roots.

Learn how retailers transformed Washington’s Birthday into Presidents Day, creating a shopping event worth billions but with little creative interest.

Learn how the X algorithm works in 2026, including the Grok transformer’s 19 action probabilities, link penalties, the Candidate Isolation Principle, and why replies drive visibility through predicted interaction.

What made the best Super Bowl 2026 ads work? A breakdown of the top 10 spots as ranked by USA Today voters.

How Super Bowl XL champion Seattle Seahawks turned fans into owners, using noise, ritual, and shared identity to build one of the most powerful brands in sports.

Learn how to build dependable AI assistants with focused training data, precise instructions, disciplined iteration, and real human review.

Learn how the New England Patriots built a $9 billion brand by shifting from star-driven marketing to a system-driven platform that scales beyond wins.