Articles by admin
10,000 Hours in 10 Minutes: Julia McCoy on Why You Should Focus on High-Quality Content
If Julia McCoy could offer one piece of advice to businesses and their marketing teams, it’s to stop focusing on keywords and linking – and start focusing on high-quality content. “Our blogs have seen immense ranking returns, and we never focus on a keyword!” the founder and CEO of Express Writers says. “Our focus in... Read More...
10,000 Hours in 10 Minutes: Joel Widmer on Social Media, SEO, and Guest Blogging
Joel Widmer knows more than a thing or two about social media and digital marketing. His website, Fluxe Digital Marketing, lets readers in on how to create great content, get conversions, ramp up traffic, and get the results they want. Here, he shares some of this insight for those looking to bolster their own online... Read More...
10,000 Hours in 10 Minutes: Mike Quayle on Integrated Marketing
As a small business owner on a tight budget, it might be tempting to skimp on your marketing efforts, but Mike Quayle, director of marketing for Marketeering Group, advises you take a more well-rounded approach to your strategy. Most businesses come to Marketeering interested in just one service – SEO, social media, a new website,... Read More...
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Breaking Down the Content Marketing Power of a Celebrity Chef
If you live in North America or Europe, you probably have heard Jamie Oliver’s name. You may only know that he’s associated with food or TV, or you may be well-versed in Oliver’s cooking shows, books, and healthy cuisine initiatives. Either way, it’s pretty remarkable that a chef can garner this exceptional level of name-recognition.... Read More...
10,000 Hours in 10 Minutes: Steve Giordano on Buying Web Traffic
There are millions of websites out there and several thousand new sites created each day. In order to reach the right audience and be seen by potential customers, launching a multi-faceted online marketing campaign is critical, says Steve Giordano, CEO of Revisitors.com. “To reach optimal results, any marketing campaign should include – in addition to... Read More...
10,000 Hours in 10 Minutes: Roshan Joshi on Smarter Online Marketing
Today, more than ever, consumers have a vast array of choices for the products they purchase and the companies they purchase them from. With a near-constant bombardment of advertising, making your brand stand out can seem impossible. Internet marketer Roshan Joshi says this is where informed, thoughtful branding decisions are key. “Make sure you communicate... Read More...
10,000 Hours in 10 Minutes: Jana Lynch on Running a Successful Blog
Finance isn’t just about MBAs and 401(k)s; it’s about making ends meet, making the most of what you have, and striving for the life that you desire. For the last three and a half years, Jana Lynch has been blogging about finances at Jana Says. While originally focusing only on money and finances, Lynch found... Read More...
10,000 Hours in 10 Minutes: Scott Baradell on Finding Inbound Marketing Success
We asked Scott Baradell, president and founder of tech PR firm Idea Grove, what piece of advice he finds himself repeating over and over again to clients. His response? “Don’t be boring; come up with truly interesting stories to tell,” he says. “And don’t waste effort; repurpose those great ideas across every channel your ideal... Read More...
10,000 Hours in 10 Minutes: Will Green on Running a Successful Pay-Per-Click Advertising Campaign
Online marketing is a vast tradition with many tributaries. There’s a lot to know, and a lot to learn, as we try out different tools and measure their success. Will Green of PPC.org is a master of the pay-per-click advertising campaign. He took a moment to tell us about how to find the right home... Read More...
10,000 Hours in 10 Minutes: Erica Sandberg on News and Content
Erica Sandberg can’t just help you balance your books – she’s an experienced journalist and media personality with a lot of insight into how the Internet has changed how we consume content. She shared some of that insight when we spoke with her. How has working in news changed for you, as technology has shifted?... Read More...