Articles by admin
10,000 Hours in 10 Minutes: Caryn Purdy on How to Work with Writers
You may not know Caryn Purdy by name, but you know her work. She’s a widely published writer who’s worked for an enormous range of websites, and her site says it best: She’s the Quality Content Writer. She spoke with us about how to make better content and successfully work with writers. What are some... Read More...
10,000 Hours in 10 Minutes: Pete Petracco on Sales Tax for E-Commerce Sites
Launching an e-commerce site is no small task, between learning about your market, researching your competition, setting up merchant accounts, building out your site and finding a shopping cart vendor. Added to that long list is figuring out a system for dealing with sales tax. “With over 10,000 taxing jurisdictions in the U.S., tens of... Read More...
10,000 Hours in 10 Minutes: Melissa Cooley on the Importance of Being Authentic
Melissa Cooley, career consultant and founder of The Job Quest, LLC, says she stumbled upon her current gig more than a decade ago when her husband lost his job. And initially, she didn’t have any sort of branding strategy. Despite that, she’s been able to grow her business by being as authentic as possible. “Being... Read More...
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10,000 Hours in 10 Minutes: Andrea Mann on the Importance of Online Marketing
Andrea Mann of Blue Magnet Interactive took the time to talk with us about marketing, hotel Internet marketing, and Blue Magnet Interactive. She is the director of Blue Magnet Interactive Marketing and with her expertise in this field has valuable information to share not only pertaining to hotel Internet marketing, but also online marketing in... Read More...
10,000 Hours in 10 Minutes: Vanessa DiMauro on B2B and Social Media
As the CEO of Leader Networks, Vanessa DiMauro is a social business expert focusing on B2B. She recently spoke with us about B2B and social media, and how to leverage both. What led you to found Leader Networks? I started Leader Networks in 2006 in response to two market forces – the emerging use of... Read More...
10,000 Hours in 10 Minutes: Lasse Rouhiainen on Video and Social Media Marketing
The right time for a business owner to start a video marketing strategy is before they even start the business, says Lasse Rouhiainen, an international authority on video marketing and social media. Today’s consumers are pickier, and they have more choices than ever before, he says. Creating five to seven videos about your business and... Read More...
10,000 Hours in 10 Minutes: Bob Bly on Freelance Copywriting and Marketing
We here at Media Shower understand the power of talking to an expert when it comes to improving your craft, which is why we checked in with freelance copywriter and marketing consultant Bob Bly. With more than three decades of experience in business-to-business and direct response marketing; 70 books under his belt, including The Complete... Read More...
10,000 Hours in 10 Minutes: Jeff Molander on Making Social Media Sell
There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff Molander didn’t just... Read More...
10,000 Hours in 10 Minutes: Tema Frank on Understanding Website Usability
Tema Frank of Frank Reactions is a pioneer in website usability testing. Tema’s expertise in the fields of marketing and corporate communications, along with her vast Internet experience, makes her advice and insight on this subject invaluable. She can help create strategies and action plans to get marketing and websites where they need to be for... Read More...
10,000 Hours in 10 Minutes: Susan D on the Potential of eCommerce
ZippyCart is a great online resource for any eCommerce professional, providing information, news on current trends and expert advice. Susan D took the time to speak with us about her business as well as share information on different needs and considerations for eCommerce businesses, regardless of size and establishment. With a background in eCommerce, she... Read More...