Articles by admin
Expert Interview: Anna Cadiz Bennett on Pinterest Marketing
Some business owners wish that they could expand their marketing efforts to Pinterest, yet they just aren’t sure how to even get started with this exciting social media website. Pinterest Marketing Expert Anna Bennett was kind enough to provide some insights into the success that she has enjoyed with White Glove Social Media, and she... Read More...
Expert Interview: Arun Basil Lal Offers WordPress Tips For Bloggers
Blog writing is an essential component of the Internet’s ecology: a place for people to share news, reviews, and personal insights with their friends and personal networks. As Google continues to shift their search algorithms to give preference to shared and backlinked articles, this trend is likely to increase, despite people’s misgivings about the... Read More...
Expert Interview: Danny Iny on the Art of Building Online Relationships
For small business owners and entrepreneurs, just launching your product or service can be tough enough without the crash course in business 101. That’s when a little education can go along way. Cue Firepole Marketing. “We teach marketing and general business principles to small business owners and entrepreneurs who are excellent at what they... Read More...
The Better Newsletter
AI marketing tips in your inbox
Get tools and prompts from the marketers at Media Shower.
Expert Interview: Kulwant Nagi has Tips for Newbie Bloggers
In December 2010, Kulwant Nagi’s life was a wreck. He’d qualified for a number of top master’s programs in the United States, but couldn’t afford them, when the time came. This resulted in Kulwant leaving home due to rising tensions and expectations. No master’s degree, no money, no career. It was at this time that... Read More...
Expert Interview: Dianne Jacob on Tips For Food Writers
A decade ago, aspiring to a career in writing would earn you cross-eyed glances from parents, teachers, principals – even dentists, who might wait until their rubbery fingers were in your mouth to politely suggest “getting a real job”. Any career that was vaguely creative was deemed impractical, unstable, and a pipe dream –... Read More...
Why Marketing Is An Investment: An Interview with Georgina Hillman
Marketing is a tough job no matter where you are; and as part of the Sambecketts team, Georgina Hillman is on the forefront of marketing. She sat down with us to discuss marketing, and why it’s an investment. You talk a bit about marketing as an investment, not a cost. Why is that, specifically? A... Read More...
10 Minutes with Mike Lieberman on Inbound Marketing
Inbound marketing is powerful but complex. Mike Lieberman, as an expert in the topic and head of Square 2 Marketing, recently helped us makes sense of a tough topic. Why is inbound marketing important for businesses? First, inbound marketing should be important to businesses because it’s the only marketing strategy that aligns perfectly with the... Read More...
10,000 Hours in 10 Minutes: Ted Grigg of DMCG Talks Direct Marketing Tips
Marketers – and, more specifically, their clients – are always looking for the hottest, freshest marketing ploy. Companies are always on the look-out for the magic bullet marketing campaign or tool that will yield limitless new customers without spending a dime. Direct marketing, also known as direct response marketing, does not involve advertisements placed on... Read More...
10,000 Hours in 10 Minutes: Rameet Chawla on Marketing Apps
Today, the gold standard for a successful digital marketing campaign is manufacturing virality and getting plenty of buzz. Unfortunately, says Rameet Singh Chawla, founder of mobile app development agency Fueled, there’s no straightforward way to do this intentionally. So instead, you should just focus on building a really killer product. “You can hire a PR... Read More...
10,000 Hours in 10 Minutes: Abhiroop Basu of Zopim on the Benefits of Live Chat
When competing with untold numbers of anonymous competitors, sometimes a face to go along with a name can make all the difference, when it comes to client loyalty and distinguishing yourself from the pack. Live, real-time chat is one way to give a face to your company, thereby encouraging potential clients to delve deeper, ask... Read More...