Articles by admin
Expert Interview: Sarah Matista on Reaching Social Media Success
“One thing that keeps many people from diving into social media is the perceived investment of time. They think that, if they’re going to do social media, they have to be on every platform, all the time. This simply isn’t true, but the misconception holds many people back from creating a targeted, engaging social media... Read More...
Expert Interview: Rebecca Caroe on Mastering Digital Marketing
Has transitioning to the world of digital marketing been a slow process for you? It has been for a lot of businesses, and that’s largely due to a lack of understanding. With so many new tools at your disposal, how do you know where to start? Recently, Media Shower spoke with Rebecca Caroe, CEO of... Read More...
Expert Interview: Kate Proykova on Digital Marketing for Startups
Digital marketing for startups offers exciting new prospects and opportunities for entrepreneurs, but it comes with its own set of problems to master and overcome. Maybe you need to build an e-mail list or a strong social media following, but you don’t have the necessary reach. Or maybe you need to figure out what your... Read More...
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Expert Interview: Jim Spencer on Migrating Your Website to WordPress
Jim Spencer loves WordPress – so much so that he built a business around helping bloggers and business owners move their websites from other platforms to the popular open-source CMS. So what does he like about it? “WordPress is designed for writers rather than other platforms that were designed for developers,” says the founder and... Read More...
Expert Interview: Tom Treanor On Business Blogging for the Ultimate Success
Hosting a blog on your website is an accepted way of raising your brand awareness that is often overlooked or undervalued when it comes to planning a digital marketing strategy. This mistake is a legitimate one, as business blogging can seem like just one more responsibility or one more thing to keep up with in... Read More...
Expert Interview: Julia Claire Campbell Talks Social Media Strategy
Is your social media strategy currently meeting your business goals? What are your business goals? Making money is probably too vague. If you don’t know the answer to those questions, log off of your Facebook and Twitter accounts immediately and put your focus here. In this interview, Julia Campbell, Digital Marketing Strategist at J Campbell... Read More...
Expert Interview: Gloria Rand On Creating the Best Practices
Every savvy marketer has heard the phrase “content marketing strategy.” What a lot of people don’t think of, however, is that content isn’t just blog posts and whitepapers. Content is every single thing your company produces. To truly stand out and be noticed, all of your content needs to be its absolute best – and... Read More...
Expert Interview: Rachel Parker Tells Us What a Content Marketer Should Never Do
Are your content marketing efforts on solid footing or thin ice? Media Shower recently spoke with Rachel Parker, CEO and Chief Geek at Resonance Content Marketing. After exploring Rachel’s CD, 5 Things You Must Know About Content Marketing, a conversation about common marketing mistakes developed. What are 5 things a content marketer should never do?... Read More...
Expert Interview: Jon-Mikel Bailey on Getting to Know Your Customers
Have you thought about the little things you say to your customers? The subtle sentiments behind your words that can take them from “just another meeting” to “game changer?” Did you know it can be as easy as showing them you care by asking the right questions up front? But what are the right questions?... Read More...
Thought Leader Series: How to Actually Make Money as a Travel Writer
Caroline Eubanks is a freelance writer and travel blogger originally from Atlanta, Georgia. When not blogging on her sites Caroline in the City and This Is My South, she’s a team writer for Her Packing List and contributes to AFAR.com, Matador Network, Travel Mindset and Viator. The life of a travel writer may sound like... Read More...