Articles by admin
Expert Interview Series: Tim Nilsson on Guiding Users to Your Brand
Do you have a mobile app? A lot of businesses do. So how do you get your business to the top of app store rankings where more people will see it? It’s all about guiding users to your brand and giving them a front row seat to the ways that you can benefit them. But... Read More...
Adele Doesn’t Need Marketing, But…
International superstar Adele has recently come back into the spotlight in a big way. After a three-year hiatus, her new single “Hello” debuted at #1 on charts throughout the world and became the first song in the US to sell over one million downloads in one week, setting the record at 1.11 million. The first... Read More...
Expert Interview Series: Tyler Williams on Keeping Your Clients
Do you know what single act is more important than getting a new client? Keeping that client. But how do you do that? Tyler Williams, Sales and Marketing Operations Manager at Right On Interactive, says it’s all about where you put your focus. Tyler says your focus should always be on the entirety of the... Read More...
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Expert Interview Series: Toby Ward on How to Create Great a Website
Digital media is essential for every business these days. Toby Ward, the founder and president of Prescient Digital Media, knows a lot about the many facets of creating dynamic media in the digital age. He began his career in broadcast journalism before moving into communications, and then the technology side of communications. He started Prescient... Read More...
Writer Spotlight: Mastering the Basics of Writing for the Web
How to write for the web… *tents fingers* There are some core principles for writing online. Tenets, of a sort, that are the foundation of a free and easy style guide defined by the idea that the web is a fluid and ever-changing thing. While greatly simplified, the four concepts below form a basis for... Read More...
Expert Interview: Mark Colgan on Getting the Most Out of Data
Want to enhance the quality of your content? One way to do that is to include reliable, relevant, and accurate data in your content. If data is relevant and reliable, you will continue to build credibility with your audience, and your brand will continue to grow in reputation as a trusted resource. Mark Colgan, marketing... Read More...
4 Ways to Work Thanksgiving into Your Content Marketing
Thanksgiving is right around the corner, so it’s time to start thinking about what your company will bring to the table. There’s a lot of prep that goes into cooking the perfect thanksgiving dinner, just as there are many aspects to consider when marketing your company. My mom always forgets to put out the cranberry... Read More...
Expert Interview: Stacey Miller on Helping Authors Achieve Success
Things are looking up for the publishing industry. After years of think pieces on “the death of the author” and the decline of readership in the 21st century, we’re finally seeing a rise in reading. According to a 2013 Pew Center study, younger generations are starting to outnumber older age brackets in readership, and males... Read More...
Expert Interview: Warren Whitlock on How to Connect with People
There are two ways that your business can use social media correctly. Are you doing both? When you connect with your clients, are you truly connecting? It’s easy to confuse genuine connection with good salesmanship in an overly cluttered social media landscape, so Media Shower spoke with a true social media champion for insights on... Read More...
What’s the Next Back-to-the-Futuresque Opportunity for Content Marketing?
Just a few weeks ago, the Internet was filled with articles, videos, and memes (oh my!) about the 1980s film trilogy Back To the Future. Everyone was celebrating October 21st, 2015, the day Marty McFly goes to the future in the second film. Fans and brands alike spent the posting content about the movie. There... Read More...