Articles by admin
Expert Interview Series: Michael Reynolds on Inbound Marketing
We recently checked in with Michael Reynolds, president and CEO of digital marketing firm SpinWeb, to find out what new inbound marketing tools he’s most excited about these days. He pointed to HubSpot’s new CRM and a trend toward integrating inbound sales into the big picture. “Too many organizations think inbound marketing... Read More...
How Content Marketing and Virtual Reality are About to Appear Before Your Eyes
The only hoverboards we have today may just be modified segways that randomly explode, but the future is coming sooner than we think–especially when it comes to virtual reality. With devices such as Oculus Rift, Google Cardboard, and Samsung’s new virtual reality viewer hitting the market, VR is about to become mainstream. You might know... Read More...
5 Tips to Bury the Myth of Writer’s Block
Hearing writers talk about their struggles with writer’s block has always been a mystifying experience. Paying the bills as a professional freelance writer – especially one for the web – often means producing around 2,000 pieces of content per year. At $25 to $30 per blog post, that would earn you between... Read More...
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Attention Media Shower Writers: Your Pitches are Wanted!
If you are one of the fabulous writers whose work graces the blogs of Media Shower clients, you are well aware of how the process of receiving orders works … until now. For some years now, Media Shower’s hard-working editorial staff has been churning out great ideas for client blogs, coordinating cohesive marketing strategies, and... Read More...
What Stephen King Taught Me about Writing (and Content Marketing)
Stephen King is an untalented hack who couldn’t write real literature if his life depended on it. At least, that’s what some of his critics say. But I base my judgment on what someone can teach me, not what the English lit professors and book critics think, and Stephen King has... Read More...
Expert Interview Series: Matt Hessler on Crowdsourcing your Search Campaigns
There are myriad ways to search for any product or service that has a digital presence today. The way we search for things and the language we use are driven by our personal biases, says Matt Hessler, director of search at Trada and PPCPath. “Men and women search differently and value different... Read More...
What I Learned In My Early Days of Writing
I started writing for the Internet in 2006, somewhere during the time when the rule of thumb was to include the same phrase within an article as many times and in as many different ways as you could. Although frowned upon now, keyword stuffing was common. An article titled How to Make... Read More...
How Star Wars Mastered the Force of Content Marketing
The Star Wars franchise has brought in over $32 billion in revenue over the past 38 years, and that’s not even counting the opening weekend of The Force Awakens. The majority of that money is made not through box-office sales, but through merchandise, books, and collectibles. Case in point: I haven’t seen The Force Awakens... Read More...
How Netflix and Amazon are Using Original Programming as a Marketing Tool
Whether you’re streaming on Netflix, Hulu, Amazon, or some other website, there are more ways than ever to view television. These streaming services have taken to creating their own programs, such Netflix’s House of Cards or Hulu’s Difficult People. And here’s a bonus: These critically-acclaimed shows actually double as content marketing for these companies. Television... Read More...
The 5 Keys to Content Marketing Success in 2016
Media Shower writer Tyler Banfield is well-known for his work in marketing and ecommerce. According to a recent survey from the Content Marketing Institute, 88% of B2B respondents used content marketing in 2015. However, only 30% of B2B marketers felt that their organizations used content marketing effectively during the last year. Even though 86% of... Read More...