Viral Marketing – Have You Got What it Takes?
Last year I had the scary yet exciting experience of one of my articles going viral. We all talk about viral marketing, but what’s the secret? I am a regular contributor to the Expat section of the Daily Telegraph. I had submitted a couple of story ideas and the editor liked my idea about the… Read More…
Why Your Results Should Drive Your Rate
How much should content creators get paid? Let’s take two writers, Alice and Bob. Alice is a very good writer who hits deadlines, does her research, and cares about her clients. Bob is a mediocre writer who goes on vacation unexpectedly, complains loudly about his dog, and suffers from halitosis. Alice works for peanuts; Bob… Read More…
How Often Should I Publish?
OK, so you’ve got a business and you’ve got a blog. Excellent. But now there’s a slightly nagging question that needs answering: How often should you publish to it? Since no one needs more nagging in their life, no matter how slight it may be, let’s knock this one out quickly. The short answer? As… Read More…
Navigating Writer’s Block and Getting Unstuck
Is writer’s block a legitimate ailment, or did you set yourself up to get stuck? The idea of writer’s block is absolutely familiar to most professionals who rely on producing quality articles, novels, or listicles to make a living. However, some argue that writer’s block does not exist, and writers who often feel stuck are… Read More…
All You Need Is An Idea — The Pet Rock Marketing Campaign
If you’ve ever heard of the “Pet Rock”, you probably thought it was simply a well-worn joke. This joke, however, earned one marketing agent a staggering $15 million thanks to one of the most clever and successful marketing campaigns of all time. The Birth of the Pet Rock Marketing specialist and entrepreneur Gary Dahl got… Read More…
Thought Leader Series: A Recipe for Writing Success? Always Focus on Your Strengths
Do you think chemistry and financial planning have anything in common? At first glance, you might overlook the similarities. But in my personal story, they are inseparable. The Road Less Traveled My undergraduate degree focus was on chemistry and biology. The hard sciences are a fascinating topic, and exploring the natural world led me to… Read More…
Apple Music Taps into the Power of a Tumbling Taylor Swift
Apple Music’s recent ad “Taylor vs. Treadmill” features Taylor Swift working out while jamming to Drake and Future’s song “Jumpman.” Unfortunately for Taylor, Apple Music is “distractingly good” and she gets so involved in her rapping that she faceplants off the treadmill. This 1-minute video had over ten million of its views come in the… Read More…
How to Draw Inspiration from Famous Writers
As content creators on the internet, we spend a lot of time trying to figure out how to get our points across in a very small, specific amount of words. Most articles are around 500 words. Some may be shorter, some longer, but for the most part, we have a very limited space to spread… Read More…
Expert Interview Series: Matt Banner on Building a Successful Blog
Matt Banner started using Blogger 10 years ago, learning the ins and outs of the blogging industry through trial and error. Since then, he’s helped build and grow more than 5,000 blogs. The Head Honcho at On Blast Blog recently checked in with us to offer his advice on launching a successful blog. Here’s what… Read More…
Thought Leader Series: Has Anybody Seen My Muse?
It’s time to write. I have a blog post due tomorrow, but I don’t have a topic idea. Nevertheless, I sit down at my computer, ready to let the ideas fly and the words flow. I start a few sentences. They’re awkward, boring, nonsensical. Delete, delete, delete. I try again. Nothing. I snack. I watch… Read More…