The Better Marketing Blog

Discover how strategic branding, smart media moves, and groundbreaking promotions turned Superman into a household name.

Discover how American Express OPEN Forum set the standard for evergreen content marketing for small business owners.

Learn how marketers use trendjacking to stay relevant and go viral fast.

Discover 10 proven strategies to go viral on Facebook.

Learn how to build trust like Bill Moyers did—ask better questions, listen deeply, and communicate with honesty that earns lasting audience loyalty.

See how a $2,000 AI ad during the NBA Finals broke the internet by being fast, cheap, and weird enough to change marketing forever.

Explore 6 custom AI marketing coach ideas that will keep you steps ahead of the competition.

Discover how Roger Federer’s Dartmouth speech turned vulnerability into viral branding and what marketers can learn from his message and delivery.

Discover how to gain instant customer insights using AI.

Explore the viral marketing genius behind “Dumb Ways to Die,” the campaign that used dark humor to save lives, change behavior, and win awards.