The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
How Gwyneth Paltrow Saved Astronomer’s Kiss-Cam Catastrophe
Astronomer turned a viral kiss-cam flop into a marketing win with Gwyneth Paltrow. See why this crisis marketing example is a trendjacking triumph.
How Dawn Turned Crisis Response Into Liquid Gold
Learn how Dawn’s quiet role in the BP oil spill cleanup turned trust into brand gold. Here’s a hint: Authenticity, not advertising, built an iconic moment in history.
Why Mastercard’s “Priceless” Campaign Never Expires
Learn how Mastercard’s “Priceless” campaign turned a brand crisis into a cultural icon with emotional storytelling, global reach, and 25+ years of impact.
From Hellraiser to Household Name: The Ozzy Osbourne Branding Story
Discover how Ozzy Osbourne built a $220M personal brand through raw authenticity, cross-generational appeal, and chaos-as-strategy.
How Top Creators Go Viral on LinkedIn [+ Examples]
Discover how top LinkedIn creators go viral.
Reputation Rescue Mission: How BP Came Back from the Deepwater Disaster
Learn how BP rebuilt its reputation after the Deepwater Horizon disaster through strategic crisis management, community investment, and long-term commitment.
How PBS Became a Marketing Powerhouse Without Ads
Learn how PBS turned trust, mission, and smart content strategy into marketing that resonates across platforms and generations.
The Great SEO Reset: Mastering Google’s AI Mode
Learn why Google’s AI Mode is making traditional SEO tactics obsolete.
How Red Bull Created a Billion-Dollar Content Empire
Discover how Red Bull built a global lifestyle brand by owning extreme sports, creating content, and turning marketing into a co-owned cultural movement.
10 AI Prompting Hacks for Better Marketing Content
Here are 10 quick but powerful prompt tweaks