Articles by Isbel Mauro
Kalshi: The First Viral Ad Made by AI
See how a $2,000 AI ad during the NBA Finals broke the internet by being fast, cheap, and weird enough to change marketing forever.
6 AI Business Coaches To Sharpen Your Competitive Edge
Explore 6 custom AI marketing coach ideas that will keep you steps ahead of the competition.
How Roger Federer’s Commencement Speech Went Viral
Discover how Roger Federer’s Dartmouth speech turned vulnerability into viral branding and what marketers can learn from his message and delivery.
The Better Newsletter
AI marketing tips in your inbox
Get tools and prompts from the marketers at Media Shower.
Talk To a Customer: The AI Tool for Customer Insights
Discover how to gain instant customer insights using AI.
How To Go Viral on YouTube [+10 Great Examples]
Learn how to go viral on YouTube with proven strategies.
How truth Lit a Fire Under Big Tobacco
Discover how the Truth campaign slashed teen smoking by 22% with peer-led messaging, real documents, and anti-industry rebellion.
How Yurong Jiang Spun a Washing Machine Into a Viral Commencement Speech
Discover how Yurong Jiang's Harvard graduation speech turned a washing machine mishap into a masterclass in strategic communication that bridged cultural divides.
AI Is Coming for Agencies: A Marketer’s Guide
Learn how AI is shaking up advertising.
How Canva Reinvented the Product Launch
Explore how Canva Create 2025 used hybrid programming and participatory design to elevate event marketing into a full-scale experiential growth strategy.
Nintendo’s Switch 2: How to Build Hype With Strategic Silence
Discover how Nintendo’s Switch 2 campaign used silence, nostalgia, and surprise MLB branding to build viral buzz and fuel demand worldwide.