The Better Marketing Blog

What if you could have a conversation with your ideal customer—anytime you wanted?

Ask them what they love about your product, what they wish was better, or how they use it day to day. Test new ideas, vet marketing copy, or uncover what makes them choose you over the competition.

Our new Talk to a Customer feature lets you do just that. This AI-powered assistant simulates a conversation with a smart, knowledgeable customer trained on your business. 

It pulls from everything it knows about your company—your products, positioning, and brand voice—to give thoughtful, relevant feedback.

In seconds, you get insights that usually take weeks of customer research.

It’s part focus group, part sounding board, part creative partner—and it’s going to change how you think about market research.

See how it works in the video below.

Step-by-Step Guide

This new AI tool is like talking to your most insightful, articulate customer—the one who really gets you. 

Here’s how it works, as shown in the video.

1. Launch the customer simulation tool. Log in to your Media Shower dashboard and open the Talk to a Customer tool.
2. Ask any question you’d ask a customer. This could be about your brand, your product, your marketing strategy, or a new idea you’re considering.
   Try these:
   – Why did you choose our company over competitors?
   – What do you think of our new tagline?
   – What features do you wish we offered?
3.  The AI responds like a real customer. It uses your company’s AI model—trained on all your brand data—to give authentic, constructive responses.
4. Use responses to refine strategy. You’ll quickly identify what resonates, what’s missing, and where to go next.
5. Get creative input. The AI can also help you brainstorm new products, campaigns, or positioning ideas—just ask.
6. Iterate. Like any good interview, you can follow up on anything interesting. Ask why, what else, or can you explain? to go deeper.

You’ll get rapid, high-quality customer feedback that’s informed, on-brand, and immediately actionable.

Tips for Creating Smarter Customer Conversations

To unlock the full power of this tool, treat it like a real customer interview. You’ll get valuable responses, only faster and easier.

Here’s how to get the best results:

• Ask open-ended questions. Instead of Do you like our new ad? try, What do you think of our new ad? Open-ended questions prompt fuller, more nuanced replies.
• Test variations. Ask the same question in different ways to surface different insights. Try: What do you love about our platform? and What would you miss if our platform disappeared tomorrow?
• Drill deeper. Follow up on interesting answers. If the AI mentions a concern, ask for more detail. If it suggests an improvement, explore what that might look like.
• Use it early. Don’t wait until launch. Use this tool at the concept or brainstorming phase to validate ideas before investing time and money.
• Make it part of your process. Fold this into your regular marketing workflow—idea validation, copy testing, persona development, feature prioritization.

Real-World Example

Let’s see how a fictional company might use Talk To a Customer in a real marketing scenario.

Company: VerityCloud

Industry: Cloud Security
User: Mia, VP of Marketing
Scenario: Testing a new product feature before launch

Mia and her team are exploring a new smart alerts feature that notifies customers in real time when sensitive data is accessed from a new location. Before finalizing messaging or rollout, Mia wants to understand how customers might perceive the feature.

She opens the Talk to a Customer tool and begins the conversation.

Prompt: What do you think about a new feature that alerts you in real time if your data is accessed from an unknown device?

AI Response:
That sounds very helpful. Real-time alerts would give me peace of mind, especially if I’m handling sensitive data. I’d want to make sure the alerts aren’t too frequent—false alarms could get annoying.

Mia now has two key takeaways: peace of mind is a major selling point, and users want to avoid alert fatigue.

She follows up:

Prompt: What concerns would you have about using this feature?

AI Response:
Mostly about getting too many alerts. If the system isn’t smart enough to recognize my normal behavior, it might interrupt me constantly. But if it learns my usage patterns and only alerts on truly suspicious activity, I’d find it very useful.

Mia now knows what her messaging needs to emphasize: intelligent alerts that learn user behavior, not just blanket notifications.

To refine her campaign copy, she then asks:

Prompt:  How would you describe this feature to a friend?

AI Response:
It’s like a digital watchdog that learns your habits and only barks when something unusual happens.

Now she has a metaphor she can use in her pitch.

In less than five minutes, Mia has valuable insights that would have taken days through surveys or interviews—and she’s ready to brief her creative team.

More Ways To Use This AI Tool

Talk to a Customer is a powerful tool with incredible flexibility. Here are some other creative ways to put it to work.

• Message testing. Try out new headlines, email subject lines, or ad copy before launch. Ask: What do you think of this email? or Does this tagline resonate with you?
• Persona development. Build more accurate customer personas by asking: Tell me about your biggest challenges or What do you look for in a solution like ours?
• Feature prioritization. Let the AI customer weigh in: Which of these three features would be most useful to you, and why?
• Competitive research. Ask: Why did you choose us over [Competitor]? or What do you like about [Competitor] that we don’t offer?
• Marketing validation. Before launching a new campaign, ask: How would this campaign make you feel as a customer?

Because Talk To a Customer pulls from your company’s training data, it gives customer-like responses that are consistent with your brand and your market. It’s not just guessing—it’s reflecting your world back to you.

Marketer Takeaways

• Simulated customer conversations can provide rapid, reliable insights at any stage of your marketing process.
• This tool helps validate ideas, test messages, prioritize features, and refine campaigns—all in real time.
• Because it’s trained on your business, it delivers responses that are context-aware and brand-specific.
• It’s not just faster than traditional research—it’s also a lot more fun.

When customer insight is just a conversation away, your marketing gets sharper, smarter, and more effective. Click here for a free trial.