Articles by Isbel Mauro
What We Can Learn from FDR’s First Fireside Chat
In March 1933, President Franklin Delano Roosevelt used a range of impressive crisis communication strategies to avert a banking disaster. Learn how he did it.
24 Brands with a Winning Tik Tok Content Strategy
To be a successful brand on TikTok, you need a winning TikTok content strategy. Media Shower analyzes 24 of the best brands on TikTok for insights.
How John F. Kennedy Inspired Us To Go To The Moon
In his 1962 Rice University “space speech,” JFK used many effective communication techniques to engage the audience. Learn how these techniques work.
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10 AI Tools to Revolutionize Your Content Marketing
AI tools can give your company a huge competitive edge. Media Shower reveals ten AI tools reveal the incredible potential of AI in content marketing.
How Steve Jobs’ “Think Different” Speech Saved Apple
Marketers continue turning to Steve Jobs’ 1997 speech Think Different for inspiration. Learn what communication techniques he uses and how his messaging works.
How to Start a LinkedIn Newsletter: A Step-by-Step Guide
Get essential LinkedIn newsletter tips.
Best Practices for B2B Ebooks (with Examples)
Explore best practices that will elevate your content marketing.
Marketing Heresy: Andrew Davis’s Call to Rethink the Sales Funnel
Marketing expert Andrew Davis considers the traditional sales funnel obsolete. Find out what he replaces the time-honored model with here.
The Marketer’s Guide to LinkedIn Newsletters (+ Best Practices)
Create high-performing newsletters with our actionable tips.
The Art of Inspiration: Lessons from Obama’s “Yes We Can” Speech
President Obama’s landmark 2008 “Yes We Can” speech engaged, empowered, electrified, and inspired people all over the world. Find out how and why it worked.