Articles by Isbel Mauro
Top Tips for Analyzing Email Newsletter Performance
Learn how to measure email newsletter performance metrics, use top analytics tools and implement best practices for higher engagement and conversion rates.
How to Be the Podcast Guest Everyone Remembers
Learn how to be a standout podcast guest with our tips on preparation, engagement and promotion.
Speak Like a Storyteller: 3 Communication Techniques from Ken Burns
Historian Ken Burns’ Brandeis University commencement speech evokes emotions, establishes authority, and inspires action. Here’s what communicators can learn.
The Better Newsletter
AI marketing tips in your inbox
Get tools and prompts from the marketers at Media Shower.
Telling Stories with Data: Google’s “Year in Search” Campaign
Google’s “Year in Search” campaign has redefined data-based storytelling, humanizing and personifying search data. Find out why this approach works so well.
Embracing the AI Disruption: How We Pivoted Our Business (+ You Can, Too)
Media Shower is going all-in on AI as a tool to support busy marketers. Learn about our philosophy and resources here.
Unpacking Adams’s Amistad Speech: A Guide for Communicators
Former American President John Quincy Adams’s passionate speech in the Amistad case exemplifies great communication. Here’s what you can learn from it.
LEGO’s Rebuild The World: A Case Study in Visual Communication
LEGO’s Rebuild the World Campaign uses visual storytelling to educate and engage audiences, delivering a few inspirational marketing communication pieces.
Tackling Unrealistic Beauty Standards with Dove’s #TurnYourBack Campaign
Learn how Dove’s #TurnYourBack campaign follows a long line of honest, challenging advertising for the beauty giant.
How to Use AI Market Research Tools and Prompts
Learn your way around AI market research tools and assistants and discover top tools and strategies to get business insights your company can use.
Brutal Honesty: UNICEF’s “Likes Don’t Save Lives” Campaign
See how UNICEF’s “Likes Don’t Save Lives” campaign made us rethink our brand strategy for crucial causes.