The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
Press Conferences in Movie Theaters? How Sony Pulls Off Its E3 Magic
The biggest video game convention of the year is here, and Sony does something pretty impressive with their PR. Read more…
Conan Turns Subway Shilling into Comedy Gold
It’s a long, in-show commercial for Subway… with an unplanned twist! Read more…
Another Content Marketing Perk: Attracting & Keeping Employees
Fun fact: Content marketing can do much more than just attract customers. Read more…
How to Get More Eyeballs On Your Content
It’s a mistake to assume that simply writing the content is your only responsibility. Let’s remedy that. Read more…
Why Surveys are Sensational Content Marketing
Informative and easy to digest, surveys can really make for great reading. Read more…
How to Know It’s Time to Hire a Ghostwriter (or Agency) for Your Content
You’ve got a lot of things to worry about in running your business, and content doesn’t necessarily need to be one of those items on your stress list. Read more…
Interactive Content Marketing: It’s Not Just for the Big Boys
The idea behind interactive content marketing is to provide a more engaging, useful, and enjoyable experience for the customer. Sound good, right? Read more…
Content Marketing Goes Kumbaya: Does the Uniting Approach Work?
Can feel-good ads about overcoming our prejudices really make a difference? Read more…
Our Dwindling Attention Spans and How to Create Content for Them
With so much content competing for even just a few milliseconds of attention, how can you make yours stand out? Read more…
Writer Spotlight: How to Write a Spellbinding Online Post
Clear the clutter, figure out your audience, and warm up your writing style! Read more…