The Better Marketing Blog

The Internet has reversed all our survival instincts. We don’t need to stand up to get food anymore, millions of people stay at home alone because they can already see naked bodies, and after millions of years of evolving to avoid disease suddenly everyone wants to be viral. The problem is that trying to be… Read More…

Of course the importance of ranking high in web searches cannot be overstated, but what about aiming even higher? What about impressing each visitor to your site so much that they feel compelled to add your URL to their esteemed list of favorites? Of course earning a bookmark may be tougher for niche sites—I mean how often does someone need to check DeathClock.com?— but no… Read More…

It’s been said the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that massive workload on you, we talk to the experts, we glean the most valuable morsels of their expertise, and then we condense that knowledge into one informative… Read More…

On a planet overstuffed with advertising and marketing messages, sometimes the best way to cut through the clutter is to startle your audience. Like a splash of cold water in the morning, edgy content can wake the masses and build buzz in a truly unique way. But what’s racy to one person may be raunchy to another. What’s offbeat to you may… Read More…

It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean the most valuable morsels of their expertise, then condense that knowledge into one informative and… Read More…

There’s something to be said for guilty pleasures; you know, those TV shows, movies, or songs that are so bad they actually wind up being good. That’s why we asked a low-quality content site to give us a book report on “Of Mice and Men” a couple of months ago, and it’s why we’ve now asked another,… Read More…

It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean valuable morsels of their expertise, and then condense that knowledge into one informative and… Read More…

It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean valuable morsels of their expertise, and then condense that knowledge into one informative and… Read More…

Reddit bills itself as “the front page of the Internet,” and while that bold boast works better with people over 22 — ya know, the ones who actually understand a print newspaper reference — there is a smidgen of truth to it. If something goes viral these days, odds are it passed through this share-happy, San Francisco-based behemoth of a site.… Read More…

Billions of dollars have been spent to get the Internet’s attention, only to discover the one surefire way to get that attention is to be cheap and shameless. We refer, of course, to festooning your articles with pictures of cats. The Internet loves cats. If you’re selling cats, you’re pretty much done here. If you aren’t… Read More…