The Better Marketing Blog

Unless you’re Walmart.com or Santa.com, the holiday season is one of the most difficult periods of the year to attract and retain website traffic. Not only are there over 1.3 billion websites out there (we counted them all), but many people just don’t care about the Internet this time of year. They’d rather be spending… Read More…

Thanksgiving has passed, and you’ve long finished eating (hopefully.) The madness of Black Friday and Cyber Monday has faded, and your Christmas shopping is starting to shape up. Make way now for Giving Tuesday! Don’t worry, Confused Stock Photo Man, we’re here to educate! Giving Tuesday is a brand new holiday tradition, the roots of which… Read More…

Traditionally, Thanksgiving was an undisputed holiday for just about everybody, save for emergency workers and football players. However, these past few years, many major companies have realized that if they close on Thanksgiving, they don’t make money that day. And if there’s anything a multi-billion dollar conglomerate hates, it’s those horrible minutes and seconds where… Read More…

If I told you that Jean Claude Van Damme and Enya were the stars of the hottest viral video in the world right now, you’d probably tell me to take my acid-washed jeans and go the heck home. But no, there’s no flux capacitor involved here; just an amazing ad for Volvo and Volvo Dynamic Steering. A… Read More…

So you’ve managed to hit the coveted 1,000 friends mark on Facebook, and your Twitter account is humming along nicely. Um, are you forgetting something? Yes you are. It’s called Google+. Yes, they are still “making that thing,” and while it’s nowhere near as popular as the aforementioned social media giants, Google+ is actually more important… Read More…

It made sense. Kind of. I guess. The job posting was seeking two actors to play conjoined twins at an upcoming tech convention. My friend, Michelle, would play the role of WordPress (a major web design platform), and I would play the role of Media Shower (the company that hired us). By being stitched together,… Read More…

In a 150,000-word novel, perhaps no words are more important than the first ones. At its best, a novel’s opening line raises questions, piques interest, and creates intrigue. It hooks the reader completely, and forces them to devour the rest of the story because the first handful of words were so damn good. “Once upon… Read More…

Writing content that both entertains and informs readers isn’t easy. It’s not something you can learn in a classroom or read in a book – just ask Ryan Healy. Healy has been working as a copywriter since 2002, writing everything from e-mails to sales letters to web content for more than 150 clients. “Time and… Read More…

Oh the things you find on the Internet these days. There’s a lot of people out there claiming to have the magic formula for boosting web traffic through SEO (search engine optimization), but this guy truly takes the cake.

Advertisements are everywhere, but serve as little more than a reminder to shave or wash dishes or whatever. Good advertisements are far more rare. A good ad hooks its viewers, convincing them not only to buy the pitched product, but also to tell their friends about it. After all, the more eyes that see an… Read More…