The Better Marketing Blog

Father’s Day has come and gone, at least for this year. But in its wake, it has left us with some great examples of content marketing. While Mother’s Day is a much heavier hitter, yielding $19.9 billion in sales, that just means there is all the more room for you and your organization to create… Read More…

Pop/hip-hoppers Macklemore and Ryan Lewis have been popping up (or should we say hopping up?) around the country to celebrate the openings of Microsoft stores. What the…?

Social media might be getting all the hype lately, but when it comes to connecting with customers online, using email marketing hasn’t lost its luster. It’s permission only, targeted, personalized and can be consumed when it’s most convenient for the subscriber, says Igor Polevoy, president of email marketing service ExpressPigeon. “Senders often know a lot… Read More…

SEO is not a big enough term for all the processes a web site needs to succeed. Is SEO a thing of the past? According to industry buzz, SEO is dead in the water – the term anyway. “Search engine optimization,” sounds like a very limited and spammy practice that has to do with, say,… Read More…

Content marketing is not new, but the way in which the pieces fit together is ever evolving. While the basics of quality content will never change, the strategies, vehicles, presentation and consumer interactions with content are an ever-evolving animal. Here are some of the most recent trends that content marketers will want to make note… Read More…

Some top marketers share their wisdom on Google +. There are some experts out there who are more than willing to share their expertise with the world. We’ve rounded up some of the most influential marketers on the planet, and then fine tuned our list further by focusing on which ones are also making an… Read More…

Verizon tapped into an existing fan base when it decided to sponsor the IndyCar Series. The goals of content management are company visibility and credibility, both of which lead to sales and higher profits. To be credible and visible, a brand must come up with original, engaging content. If a company can tap into an… Read More…

Long gone are the days when people willingly sat in front of the television through a series of commercials. In fact, in recent years consumers have become so adept at ignoring every kind of advertising – from TV to magazine to online banner ads – that a new term has actually been coined for the… Read More…

America isn’t happy with Comcast. On the very same day that Comcast filed with the Federal Communications Commission for a merger with Time Warner Cable, the company won the title of “Worst Company in America.” In 2010, the cable giant was similarly dishonored with the “Golden Poo” trophy, also as a result of a Consumerist… Read More…

If you’re a small business that wants to build a PPC strategy but doesn’t have endless funds to invest in the project, don’t be scared away from playing the game, says Larry Kim. The founder and CEO of MobileMonkey, the world’s best chatbot marketing platform for marketing and customer support on Facebook Messenger, Web Chat, and… Read More…