The Better Marketing Blog

So you’re a writer who’s finished a manuscript and successfully published your book. Congratulations! Now it’s on to the hard part: making sure people read it. The most effective ways for authors to market their masterpieces are through personal websites and on social media platforms like Facebook, Twitter and LinkedIn, says literary agent Elizabeth Lucy… Read More…

Through content marketing, brands can share valuable information, engage in conversation, build trust and, eventually, generate leads and business. Existing customers keep coming back to continue the learning and interaction. We are all familiar with the business-to-consumer content marketing that is so prevalent on the Web, but how do business-to-business sites integrate content marketing into… Read More…

You may have already figured out by its name that Naked Granola is a brand that wants to get noticed. The brand hasn’t stopped at being “naked” though. Recently, it took to the streets of San Francisco with a massive dose of live, wet content marketing in the form of a giant slip-n-slide, right smack… Read More…

If you build it, they will come, right? Not necessarily! It’s a jungle out there with millions of content pages competing for attention. A lot of great stuff can easily be missed. It’s entirely possible that your content is already the best of the best, but if you want more traffic, you’ll still need to… Read More…

Content marketing, SEO, online marketing, social media marketing, IT … all of these industries and functions have one factor in common that has become more and more prevalent: mobile staff. Having the option to telecommute allows firms to hire the best talent from across the globe – and provides employees with flexibility to work when… Read More…

Today, the nature of content marketing is ever changing. To stay current, content creators must stay forever on top of the latest trends, styles and strategies. Because marketers are getting more and more savvy, it takes absolute devotion to stay relevant and current, as the bar gets raised by more astute web audiences. The current… Read More…

The Lincoln Motor company is proof positive that the powers of social influence – across all age groups – can be applied to just about any product, with radical results.

There was a time when movies were only advertised on billboards and TV. Today, of course, they are advertised online and promoted on social media. Now, movie marketing has been taken to the next level with Dawn of the Planet of the Apes, which opens in theaters today. Website From Another World In the 2011 film, Rise… Read More…

Content Marketing is the creation and distribution of valuable content to attract, retain or service customers within your target market. What is Not Content Marketing? To understand what content marketing really is, you need to understand what it isn’t.

Podcasting is a dynamic form of media and one that continues to grow in popularity. Used strategically, it can also pack a powerful marketing punch. Audio content delivered on a regular schedule builds long-term relationships with new and existing customers.