The Better Marketing Blog

Articles by John Hargrave

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Pray for Shrimp

Do you remember the scene in Forrest Gump where Forrest buys the shrimp boat? At first, no shrimp. Forrest and Lieutenant Dan are pulling up nothing but trash from the bottom of the bayou. Then a terrible hurricane rocks the coast—and at the end of this ferocious storm, Forrest and Lieutenant Dan are the only... Read More...

· 2 min read

How Should the SEC Regulate Crypto? Here’s An Idea

A year ago, do you remember how jazzed everyone was about blockchain? Blockchain was going to end world poverty! It was going to revolutionize investing! Blockchain would cure the common cold! It would get us to Mars! I still hold that kind of optimism. Problem is, the conversation this year has been dominated by one... Read More...

· 4 min read

Are We Worth a Billion Dollars Yet?

How much is a superpower worth? How much would you pay to be able to fly, or to become invisible? Let’s say $200 million. You could easily make that $200 million back with a superpower. Shrink to the size of an ant, cure cancer, boom. $200 million, easy. Now, how much would you pay for... Read More...

· 5 min read

Proof of Selection: A Better Alternative to Proof of Work

All battles are won BEFORE they are ever fought. – Sun Tzu The biggest problem facing blockchain today is scalability. Take CryptoKitties. When the blockchain-based collectable cats were introduced in October 2017, they were all the rage. Thousands of cats were created and sold, with some kitties fetching prices of over $100,000. CryptoKitties was built... Read More...

· 9 min read

Why “Westworld” is the Future of Entertainment Content

Should entertainment leave you feeling worn down and tired, or energized and inspired? Here's a case for more Westworlds and fewer Breaking Bads. Read more...

· 5 min read

Content Marketers: We Are All the Media

Forget the New York Times and the Wall Street Journal; if you blog or post or tweet, you are the media. We're all the media. Read more...

· 4 min read

Why Your Results Should Drive Your Rate

How much should content creators get paid? Let’s take two writers, Alice and Bob. Alice is a very good writer who hits deadlines, does her research, and cares about her clients. Bob is a mediocre writer who goes on vacation unexpectedly, complains loudly about his dog, and suffers from halitosis. Alice works for peanuts; Bob... Read More...

· 3 min read
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