The Better Marketing Blog

Articles by John Hargrave

The Better Newsletter

AI marketing tips in your inbox

Get tools and prompts from the marketers at Media Shower.

Does Your Company Need Blockchain? The 5 Question Quiz

What are the human motivators to get companies to invest in blockchain? This question lies at the beating heart of blockchain. How do we get centralized institutions excited about a decentralized technology? In other words, why blockchain? There are five good reasons for your company to adopt blockchain technology (with some help from MIT’s excellent... Read More...

· 4 min read

Bitcoin Valuation Spreadsheet: Economists Agree on $13,333.33

In my book BLOCKCHAIN FOR EVERYONE, I talk about an “aha moment” that came to me as I was listening to a lecture by Chris Burniske. If you don’t know that name, you will. Burniske is one of the leading thinkers in the field of “Crypto Asset Valuation,” which simply means figuring out how these... Read More...

· 4 min read

Blockchain Investing: The Blockchain Believers Portfolio

The Blockchain Believers Portfolio is an easy-to-use template for investing in blockchain in a smart and sensible way. We designed it here at Bitcoin Market Journal in order to bring blockchain investing to everyone. First, let’s review the principles behind smart blockchain investing: Blockchain is a slice of the pie. Treat blockchain investments, like bitcoin... Read More...

· 2 min read

Crypto Staking: How to Earn Dividends While You Sleep

There’s a new way to make money with your crypto assets, and that is to do nothing at all. Everyone knows the magic of compounding interest, where you’re earning interest (say, for letting a bank use your money), then earning interest on that interest. As the interest accumulates, it gets automatically reinvested, and earns even... Read More...

· 3 min read

SEC Regulation on Crypto Tokens, Explained With Cat Photos

The great irony of the blockchain space is that we’re the decentralized community, yet the industry has been paralyzed by a centralized authority. I’m talking, of course, about the U.S. Securities and Exchange Commission, which has been quiet on how it will regulate blockchain assets. This uncertainty has frozen innovation and created what we’ve called... Read More...

· 7 min read

The Bitcoin Brand Campaign

Where is the bitcoin brand campaign? Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini, recently launched an ad campaign in New York City. With slogans like “Crypto Without Chaos” and “Crypto Needs Rules,” the idea is to educate the public on the need for regulated exchanges in the blockchain space. It’s terrific that... Read More...

· 2 min read

Stop the Adness: How Blockchain Will Replace Advertising

In his final column, New York Timestech columnist Farhad Manjoo stated, “The Internet ad business lies at the heart of just about every terrible thing online.” Ads interrupt your experience, slow down your computer, and crash your browser. Ads install spyware, in the form of tracking code called “cookies” (itself a deceptive term, because cookies... Read More...

· 3 min read
Have a question about AI-powered marketing? Ask me anything.