Articles by John Hargrave
Media Shower Quick Wins: The Billion Dollar Blockchain
It’s not every day we see a client go from zero to a billion dollars. But in blockchain, it happens All. The. Time.
Media Shower Quick Wins: The Firing and Rehiring
The client had a banking website that wasn’t getting much traffic. We suggested “bitcoin banks.” To be clear, we suggested writing about bitcoin banks, a new product category. We saw the coming wave of digital currency and knew there would be a need for banking providers to hold digital money for consumers. We predicted people would start... Read More...
How Gandhi Used Content Marketing
I just finished Gandhi’s autobiography, The Story of My Experiments with Truth, which I highly recommend. I enjoyed this book because it humanized Gandhi: you realize that he was just a guy. He was trained as a lawyer, he was married with kids, he had many of the self doubts and human foibles that we... Read More...
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Who Pays for the Media?
Football is organized violence. Advertising is organized chaos. How can our current media model get better? Read more...
The Golden Rule of Value Investing
Mati Greenspan and I were talking recently about basic investing principles. He was marveling that people are still buying Tesla stock at $2,000 a share. “People don’t understand valuation,” he said. “They don’t understand the value of what they’re buying,” I agreed. “They think Tesla is the same thing as SpaceX,” he continued. “They don’t... Read More...
How to Restore Your Faith in Government
Here’s the announcement of the new blockchain education program with the Massachusetts state government. It’s a big deal. We have a vision for where this kind of partnership can go, when governments begin educating themselves on the power of bitcoin and blockchain. That vision can be summed up in two words: Kendall Square. The Kendall... Read More...
The State of the States
In the U.S., the states are in trouble. I point you to the excellent research done by economist Bo Zhao at the Federal Reserve Bank of Boston. He has put together a model that accurately predicts future state income tax revenue based on current unemployment levels. For example, here’s how his model predicts “low-unemployment” and... Read More...
The Times, They Are a-Changin’
It’s difficult to communicate in the midst of a crisis, but this time in history is giving us plenty of time to practice. As professional communicators — marketers, business leaders, and community organizers — the temptation is to lurch from crisis to crisis, continually rooting for the underdog. But during times of crisis, the changes... Read More...
Introducing the Industry-Leading Digital Asset Rankings
I am proud to announce the biggest project we’ve undertaken at Bitcoin Market Journal: our new Digital Asset Rankings. Think of them like “stock ratings for tokens.” The project started last year, after we developed our industry-leading Blockchain Investor Scorecard. “What if we used this to create a list of top tokens, kind of like... Read More...
How We’ll Advertise and Promote Blockchain Bonds
Any great war must necessarily be a popular movement. It is a kind of crusade; and like all crusades, it sweeps along on a powerful stream of romanticism. – U.S. Senator William Gibbs McAdoo During World War I, U.S. Treasury Secretary William Gibbs McAdoo (by far the funniest-named Treasury Secretary) had a choice of three... Read More...