Articles by John Hargrave
Content Tokens: How They Work
TLDR: Blockchain-based content tokens reward users for posting good stuff online, and will help us usher in a new Golden Age of Internet. These tokens are funded by sponsors, paid directly to a user’s digital wallet, and the site earns a small commission. At the dawn of the Internet, our company Media Shower started a... Read More...
Media Shower + Google Docs = Better Content Together
The Media Shower content platform now supports Google Docs. This is a big deal, because now it allows you to collaborate with your entire team to create better content. Here’s what it looks like in the Media Shower platform: Or you can just edit, comment, or share directly from the Google Doc: To explain why... Read More...
Memes for Marketers: How to Create Viral Meme Campaigns (+ Downloadable Template)
What is a marketing meme? A marketing meme is any idea that people spontaneously pass along to promote a company, product, or brand.
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Bitcoin vs. Burgernomics
Here’s my routine. Each morning I begin my day with meditation and exercise, then fix up a bowl of Bob’s Red Mill while I scan The New York Times (to take the pulse of the world) and Reddit (to take the pulse of the Internet). The Reddit community usually upvotes cute cat photos and funny... Read More...
How to Tell Your Company Story (+ Free Downloadable Template)
The story of your company is one of your most valuable company assets. I realized this as we were writing our new book, Blockchain Success Stories (listen to a sample here). As we interviewed the hackers and dreamers who are building the next generation of technology, I realized that we were helping them tell their... Read More...
Media Shower Quick Wins: The Blockbuster Book
“Wouldn’t it be cool to bundle a book with bitcoin?”
3 Principles for Blockchain Investing
I’m an admirer of investor Ray Dalio, who founded Bridgewater Associates, the world’s largest hedge fund. It’s a fascinating origin story: as a young investor, Dalio was cocky and headstrong, making a number of lucky bets and quickly building Bridgewater into a successful investment firm.
Media Shower Quick Wins: The Crazy Client
The client asked for the entire Media Shower team to join her on a conference call. And then she let us have it. It was a verbal flogging, telling us everything we had done wrong, and how unhappy she was with the work. She was expecting one thing, we delivered another. She wanted one set... Read More...
Media Shower Quick Wins: The Credit Card Prank
Every good superhero has an origin story, and so does Media Shower. It did not start with a bite by a radioactive llama, or an explosion in a nuclear pudding factory, but with a humor site called Zug.com. In fact, it was the first humor site on the Web. “We just launched a website,” we’d... Read More...
E Pluribus Unum
I have a dream for the next four years. It’s one word: unity. I’m writing this from the United States of America, where unity is literally part of our name. (It’s not called the Bickering States of America.) Unity does not mean that everyone agrees on every issue. To the contrary, unity means thoughtful disagreement,... Read More...