Articles by Isbel Mauro
Marketing That Empowers Women: The Always #LikeaGirl Campaign
Always’ #LikeAGirl campaign tackles gender stereotypes and how they affect girls in a way that encourages the audience to be more thoughtful about how they use language.
How Oprah Winfrey Communicated Her Choice for President
Oprah Winfrey shows communicators how to decisively reject criticism while leaving space for disagreement and debate in her 2008 endorsement of Barack Obama.
Content Optimization Success Stories: Case Studies + Best Practices
Content optimization should be part of any marketer’s strategy. Check out our success stories to learn why.
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Soothing the Nation After Tragedy: Ronald Reagan and the Challenger Disaster
Speaking to an audience isn’t always the easiest thing to do. Reagan’s speech following the Challenger disaster is a masterclass in empathy.
Content Optimization: Refreshes, Revisions, and Best Practices
Discover how to unlock your content's potential through effective refreshing and optimization strategies for modern audiences.
Eat, Pray, Leap: Finding Your Creative Genius with Elizabeth Gilbert
“Eat, Pray, Love” author Elizabeth Gilbert introduces a new approach to creativity, as a collaboration with larger forces instead of entirely from yourself.
Mastering B2B Infographics: Tips and Examples
Make the most of B2B infographics by turning your data into stories. Read our guide for design tips and trend forecasts that will make your visual marketing efforts more effective.
JFK’s “Peace Speech”: Building Bridges, Not Burning Them
Learn what Kennedy’s “Peace Speech” tells us about building bridges and staying true to our values.
Making the Case: Best Practices for B2B Case Studies (with Examples)
Learn the best practices of one of the most useful content assets available: case studies.
How Michael Bloomberg Built Religious Tolerance for the 9/11 Mosque
Michael Bloomberg shows communicators how to encourage healing and stand up for a principle even among disagreement in his “Address in Support of Religious Tolerance.”