Articles by Isbel Mauro
Speak Like Superman: Lessons from Christopher Reeve’s Most Famous Speech
Explore how Christopher Reeve's 1996 DNC speech utilized family values and antithesis to advocate for disability rights and medical research.
Planning, Publishing, and Promoting Your B2B Marketing Video
From channels to tactics and ROI, this article covers everything B2B video distribution.
Rhetoric and Repetition: Reagan’s 1980 Nomination Speech
Learn how Reagan's mastery of rhetorical questions, repetition, and evocative language galvanized a movement and what we can learn as marketers from his oratory.
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William Wilberforce’s History-Changing Speech Against Slavery
William Wilberforce’s abolition speech, delivered in the House of Commons on May 12, 1789, is one of the most celebrated and significant speeches in the history of the British Parliament. It marked a pivotal moment in the campaign against the slave trade. In his speech, Wilberforce laid out a comprehensive and compelling argument against the... Read More...
A Simple Guide to B2B Video Post-Production for Marketers (with Examples)
Discover how marketers can maximize video content without delving into post-production, focusing on strategic management, funnel integration, and effective promotion.
A Guide for Scriptwriting and Storyboarding for B2B Marketers
Elevate B2B marketing with our guide.
Humor and Healing: Buck O’Neil’s MLB Hall of Fame Speech
Buck O’Neil uses humor, heart, and stories to teach of the past and bring people together at the MLB Hall of Fame.
Breaking Down Under Armour’s “I Will What I Want” Campaign
Founded in 1996 by college football player Kevin Plank, Under Armour has carved out a significant niche in the athletic wear market with their innovative moisture-wicking technology. But it was the company’s savvy marketing tactics that propelled it to fame. They gained early recognition through product placement in sports movies, and later engaged in a... Read More...
King George’s Address to the Nation: Keeping Calm in the Face of War
Learn what King George VI’s announcement of the second World War can teach communicators about taking a moral stand in difficult times.
The Guide to B2B Video Marketing (+ Examples and Best Practices)
Explore B2B video content evolution and boost sales with effective strategies. Discover best practices and trends and engage through real-world examples.