Articles by admin
All You Need Is An Idea — The Pet Rock Marketing Campaign
If you’ve ever heard of the “Pet Rock”, you probably thought it was simply a well-worn joke. This joke, however, earned one marketing agent a staggering $15 million thanks to one of the most clever and successful marketing campaigns of all time. The Birth of the Pet Rock Marketing specialist and entrepreneur Gary Dahl got... Read More...
Thought Leader Series: A Recipe for Writing Success? Always Focus on Your Strengths
Do you think chemistry and financial planning have anything in common? At first glance, you might overlook the similarities. But in my personal story, they are inseparable. The Road Less Traveled My undergraduate degree focus was on chemistry and biology. The hard sciences are a fascinating topic, and exploring the natural world led me to... Read More...
Apple Music Taps into the Power of a Tumbling Taylor Swift
Apple Music’s recent ad “Taylor vs. Treadmill” features Taylor Swift working out while jamming to Drake and Future’s song “Jumpman.” Unfortunately for Taylor, Apple Music is “distractingly good” and she gets so involved in her rapping that she faceplants off the treadmill. This 1-minute video had over ten million of its views come in the... Read More...
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How to Draw Inspiration from Famous Writers
As content creators on the internet, we spend a lot of time trying to figure out how to get our points across in a very small, specific amount of words. Most articles are around 500 words. Some may be shorter, some longer, but for the most part, we have a very limited space to spread... Read More...
Expert Interview Series: Matt Banner on Building a Successful Blog
Matt Banner started using Blogger 10 years ago, learning the ins and outs of the blogging industry through trial and error. Since then, he’s helped build and grow more than 5,000 blogs. The Head Honcho at On Blast Blog recently checked in with us to offer his advice on launching a successful blog. Here’s what... Read More...
Thought Leader Series: Has Anybody Seen My Muse?
It’s time to write. I have a blog post due tomorrow, but I don’t have a topic idea. Nevertheless, I sit down at my computer, ready to let the ideas fly and the words flow. I start a few sentences. They’re awkward, boring, nonsensical. Delete, delete, delete. I try again. Nothing. I snack. I watch... Read More...
Hamburger Helper Hits Hard with Hip-Hop Mixtape
On April Fools’ Day, General Mills issued a press release announcing that Lefty, the glove mascot of Hamburger Helper, had released a rap mixtape. The album contained five original tracks, plus two music videos. Even though the lyrics are about Hamburger Helper, the tracks are actually pretty #fire and the mixtape is earning a lot... Read More...
3 Sources for Kickstarting Blog Article Ideas
Writer’s block is a universal problem, whether you’re a freelance writer or a famous author. Planning a month-long post schedule or editorial calendar can seem impossible when you’re struggling just to find new article ideas. This feeling can be even worse when you’re up against a deadline. The next time you find yourself in this... Read More...
Expert Interview Series: Jennifer Priest on Content Marketing for Home Service Businesses
While home service businesses face plenty of marketing challenges, they have the potential to beat out competitors just by being the first in your area to do it. “Here’s the key that most home service businesses don’t fully get: Most of their competitors are so busy getting work done that they aren’t really marketing themselves... Read More...
Thought Leader Series: 3 Ways to Become a Pro Brain Dumper
The blogging journey isn’t always smooth sailing. While it’s fun to crank out blog posts that make people marvel, it can quickly get frustrating when you bump into that wall, otherwise known as writer’s block. All of that momentum then falls apart. The result is the desperate scramble for more blog posts ideas. The desperate... Read More...