Why We’re Not Afraid To Tell You Our Competitors (Hint: It’s Brafton)
True story: We recently had a prospective customer call into our sales line. This was a bright guy, a well-educated VP of Marketing for a large company. He was looking for someone to run his company’s content marketing efforts, he told us, and he had read an article online where Media Shower was rated #1.… Read More…
Why I Am Writing This in a Woman’s Bathrobe
As I write this, I look ridiculous. If you could see me right now, you would laugh out loud. It is 6:00 am, and I am wearing my wife’s blue terrycloth bathrobe (it’s cold in here, and it was the closest thing available). My hair is a mess, and I haven’t shaved. And here I… Read More…
10,000 Hours in 10 Minutes: Phillip Davis on Naming and Branding
Phillip Davis is the founder of Tungsten and has vast experience in marketing and branding. Tungsten’s goal is “to create a brand identity that fits your company’s unique needs, while reflecting your key strengths,” and as an industry leader, this goal is continually achieved. Phillip is a frequent keynote speaker about brilliant branding, and his… Read More…
How to Avoid Organization Constipation
At Google, they have a saying: “Be the river, not the rock.” It sounds like something Bruce Lee would tell you, just before he’d give you a roundhouse kick to the inner knee. But there’s great wisdom in this saying, which is why we’ve adopted it at Media Shower. The rock is stationary, unmoving. The… Read More…
10,000 Hours in 10 Minutes: Phillip Verheyden on eCommerce
As a senior software engineer at Broadleaf Commerce, Phillip Verheyden is always thinking about how to make eCommerce better. He recently shared some of his expertise on eCommerce with us. Hey, Phillip! What’s the one thing you wish everyone knew about eCommerce? That reinventing the wheel with eCommerce will lead you down a road full… Read More…
10,000 Hours in 10 Minutes: Shel Horowitz on Marketing with Time, Not Money
Shel Horowitz is a profitability expert for green/socially conscious businesses, the author of eight books including the best-selling Guerrilla Marketing Goes Green, and can often be found analyzing how to get the most out of your marketing dollar on FrugalMarketing.com. He recently spoke with us about what works in marketing, especially online. Hey, Shel! So… Read More…
10,000 Hours in 10 Minutes: Femme Frugality on Strategies for Growing Your Audience
Want to ensure your site not only grows its audience, but also engages it? (That was a trick question – what business owner doesn’t have these goals?) The anonymous voice behind the uber-popular Femme Frugality blog has a few thoughts on what’s made her site so successful. First and foremost, she attributes her readers –… Read More…
10,000 Hours in 10 Minutes: Jason Hancock On Mobile Technology
Jason Hancock is Director of Marketing at MyBullfrog.com. His insight on the mobile technology field is valuable in not only choosing the right phone and apps, but also to see where this constantly changing field is going in the future and how this dynamic company is going with it. He recently took the time to… Read More…
What are the Four Ps of Content Marketing?
Sure, you’re a busy person. You’ve probably got a dozen items on your to-do list at any given time. So it’s completely understandable why you haven’t taken the time to formulate a cohesive content marketing strategy. You just kept putting it off again and again. Well, guess what? The calendar says that 2014 is done.… Read More…
10,000 Hours in 10 Minutes: Geralin Thomas on Organizing Your Business
As business owners and freelancers, we all understand the importance of tending to our digital life – whether it’s through blogging, social media or email. But online tasks have the uncanny ability to take over our days. To manage digital creep, professional organizer and consultant Geralin Thomas suggests asking yourself if you’re contributing or contaminating… Read More…