The Better Marketing Blog

There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff Molander didn’t just… Read More…

Tema Frank of Frank Reactions is a pioneer in website usability testing. Tema’s expertise in the fields of marketing and corporate communications, along with her vast Internet experience, makes her advice and insight on this subject invaluable. She can help create strategies and action plans to get marketing and websites where they need to be for… Read More…

Here’s how trade shows really work: you pay thousands of dollars to buy a “booth,” which is a 10×10 square of carpet on the show floor. For everything else, the trade show organizers charge you thousands of dollars extra: tables, chairs, displays, even the freaking electricity. (They literally charge you hundreds of dollars to run… Read More…

What’s the best day to publish blog posts? At Media Shower, we get this question all the time. I will give the short answer for those with attention deficit disorder, and a slightly longer answer for those who want to understand.

Jeremy Durant of Bop Design knows that content plays an enormous role in the success of marketing a business. He understands that social media, branding, and content are all major players in the marketing world of today. In this interview, Jeremy shares some of what Bop Design offers clients. On your website, it says that… Read More…

I am on the phone with a potential client. We’ll call him Mr. L. “What we’re using,” Mr. L tells me, “is a long-tail content strategy.” “How’s it working?” I ask. “It’s okay,” he admits. “But we need help creating 1,000 content pieces a month.” “Our price for a great blog post is $49, so… Read More…

It is not easy to cut through a human head with a hacksaw. This is the first sentence of Michael Crichton’s excellent autobiography Travels, and those words have stuck with me since I read the book twenty years ago. Crichton was trained as a doctor, and he starts with a story of working on a… Read More…

I’m talking with a prospective client. We’ll call her Ms. X, because that makes her seem more mysterious. Ms. X is the marketing manager of a large company. She wants to get more traffic to the company website, and is thinking of starting a content marketing program. “What I want to know,” Ms. X asks… Read More…

I recently received an email from a client with the subject line: Subject: DANGER! Naturally, my heart leapt into my throat. Surely the email was announcing a forest fire, or an imminent Russian invasion of America. I opened the email to find it was an introduction to one of their partners, whose name was Bob… Read More…

ZippyCart is a great online resource for any eCommerce professional, providing information, news on current trends and expert advice. Susan D took the time to speak with us about her business as well as share information on different needs and considerations for eCommerce businesses, regardless of size and establishment. With a background in eCommerce, she… Read More…