The Better Marketing Blog

My friends Jay Stevens and Christy Ramsey recently got married, and they asked me to officiate. I warned them that I do not have any formal religious training, and in fact have been banned from a number of churches and synagogues. They didn’t seem to mind. Jay and Christy did something simple and brilliant for… Read More…

We asked Scott Baradell, president and founder of tech PR firm Idea Grove, what piece of advice he finds himself repeating over and over again to clients. His response? “Don’t be boring; come up with truly interesting stories to tell,” he says. “And don’t waste effort; repurpose those great ideas across every channel your ideal… Read More…

Online marketing is a vast tradition with many tributaries. There’s a lot to know, and a lot to learn, as we try out different tools and measure their success. Will Green of PPC.org is a master of the pay-per-click advertising campaign. He took a moment to tell us about how to find the right home… Read More…

Erica Sandberg can’t just help you balance your books – she’s an experienced journalist and media personality with a lot of insight into how the Internet has changed how we consume content. She shared some of that insight when we spoke with her. How has working in news changed for you, as technology has shifted?… Read More…

I’ve been doing a number of podcast interviews for my upcoming book Mind Hacking, which hits bookshelves in January 2016. It’s a little unusual to do publicity so far in advance, but I’m treating it as a way to work out the material for the official promotional tour. My first interview was with the programming… Read More…

You may not know Caryn Purdy by name, but you know her work. She’s a widely published writer who’s worked for an enormous range of websites, and her site says it best: She’s the Quality Content Writer. She spoke with us about how to make better content and successfully work with writers. What are some… Read More…

Dan McDade, president and CEO of prospect development company PointClear, says one of the best kept secrets in identifying senior decision makers making decisions about enterprise solutions is also one of the oldest: the telephone. “After years of dumping on outbound marketing with snappy titles like ‘cold calling is dead’ it appears that the pundits… Read More…

I recently read a great book on business relationships called Riding Elevators Backwards by Larry Stevens, a partner at PriceWaterhouseCoopers. He dedicates a chapter to building relationships on social media, including Facebook and LinkedIn. I will quote just two words from the book: “be deliberate.” Be deliberate in what you post to social media. With… Read More…

Launching an e-commerce site is no small task, between learning about your market, researching your competition, setting up merchant accounts, building out your site and finding a shopping cart vendor. Added to that long list is figuring out a system for dealing with sales tax. “With over 10,000 taxing jurisdictions in the U.S., tens of… Read More…

Melissa Cooley, career consultant and founder of The Job Quest, LLC, says she stumbled upon her current gig more than a decade ago when her husband lost his job. And initially, she didn’t have any sort of branding strategy. Despite that, she’s been able to grow her business by being as authentic as possible. “Being… Read More…