The Better Marketing Blog

  Digital content is getting nosier and nosier, which means that brands hoping to get their message out have to be savvier than ever about grabbing eyes. High-quality visual content is more critical than ever. Text on its own is hollow; the brain processes visuals much faster than words, says Troy Coleman, senior visual designer… Read More…

  For small business owners and entrepreneurs, just launching your product or service can be tough enough without the crash course in business 101. That’s when a little education can go along way. Cue Firepole Marketing. “We teach marketing and general business principles to small business owners and entrepreneurs who are excellent at what they… Read More…

In December 2010, Kulwant Nagi’s life was a wreck. He’d qualified for a number of top master’s programs in the United States, but couldn’t afford them, when the time came. This resulted in Kulwant leaving home due to rising tensions and expectations. No master’s degree, no money, no career. It was at this time that… Read More…

  A decade ago, aspiring to a career in writing would earn you cross-eyed glances from parents, teachers, principals – even dentists, who might wait until their rubbery fingers were in your mouth to politely suggest “getting a real job”. Any career that was vaguely creative was deemed impractical, unstable, and a pipe dream –… Read More…

Telling a great story requires more than creativity and proper use of punctuation and grammar, a really good story also includes pictures. We live in a visual culture and images are an expected element in blog posts and other online content. A great image can be used to break up blocks of text while adding… Read More…

Marketing is a tough job no matter where you are; and as part of the Sambecketts team, Georgina Hillman is on the forefront of marketing. She sat down with us to discuss marketing, and why it’s an investment. You talk a bit about marketing as an investment, not a cost. Why is that, specifically? A… Read More…

Inbound marketing is powerful but complex. Mike Lieberman, as an expert in the topic and head of Square 2 Marketing, recently helped us makes sense of a tough topic. Why is inbound marketing important for businesses? First, inbound marketing should be important to businesses because it’s the only marketing strategy that aligns perfectly with the… Read More…

I once had a manager who would often tell us, “You know, as they say back in my home state of Indiana, you gotta make hay while the sun shines.” This was a man who’d be wearing $300 Italian loafers and a $500 Hugo Boss sport coat, so it was a little hard to believe… Read More…

Marketers – and, more specifically, their clients – are always looking for the hottest, freshest marketing ploy. Companies are always on the look-out for the magic bullet marketing campaign or tool that will yield limitless new customers without spending a dime. Direct marketing, also known as direct response marketing, does not involve advertisements placed on… Read More…

Today, the gold standard for a successful digital marketing campaign is manufacturing virality and getting plenty of buzz. Unfortunately, says Rameet Singh Chawla, founder of mobile app development agency Fueled, there’s no straightforward way to do this intentionally. So instead, you should just focus on building a really killer product. “You can hire a PR… Read More…